TrustRadius

Tracx vs. Tubular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Tubular
Score 8.8 out of 10
N/A
Tubular Labs, a social video intelligence company, offers a solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, and Twitch. They state that their social video database currently covers over 15+ billion videos and 45+ million creators. Tubular ultimately aims to help media companies, household name brands, and agencies grow their business by anticipating content trends and changing behaviors…N/A
Pricing
TracxTubular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TracxTubular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
TracxTubular
User Ratings
TracxTubular
Likelihood to Recommend
9.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
TracxTubular
Likelihood to Recommend
I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
Joelle Chiasson | TrustRadius Reviewer
Joelle Chiasson
Social Media Intern
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Pros
  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
Verified User
Anonymous
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Cons
  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
Alexander Liss | TrustRadius Reviewer
Alexander Liss
VP, Director of Analytics
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Likelihood to Renew
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Verified User
Anonymous
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Alternatives Considered
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent
Verified User
Anonymous
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Return on Investment
  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
MacKenzie Teskey | TrustRadius Reviewer
MacKenzie Teskey
Associate Community Manager
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ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE Stitch together an individual's social media profiles to understand their true sphere of influence. KNOW WHY THEY HAVE INFLUENCE Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically. HYPER LOCAL TARGETING Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST Enhance marketing management by receiving recommendations for trending content that your unique audience will love. KEEP THE CONTENT FLOWING Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate. CROSS-ORGANIZATIONAL COLLABORATION Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

Tubular Screenshots

Screenshot of the interface to compare views, engagement, and growth over time. Its search filters help find exactly what is needed and uncover trends faster with a proprietary AI that classifies videos into thousands of subcategories and 1M+ topics.Screenshot of where to see which creators, topics, hashtags, or categories are gaining momentum and which are losing steam. With flexible filters for video length, keywords, creator type, country, and more, Trending helps zero in on anything that matters to a particular brand. Custom video or creator lists can be used to narrow Trending results to show only the trends that are most relevant.Screenshot of a trackable dashboard created from a search. This can be used to monitor keywords, hashtags, creator lists, or custom topics across social platforms, and visualize performance over time. This can be exported to CSV or connected via API to business intelligence tools.Screenshot of the dashboard used to search influencers, media, and brand channels. From views and uploads to audience demographics and engagement rates, Tubular offers metrics that compare creators, and it can dive deeper into each influencer to show what else their audience watches and uncover recent sponsorships.Screenshot of where to measure how audience behavior changes over time to identify the impact of ad campaigns, creator partnerships, and cultural moments. Tubular helps to connect the dots between content, engagement, and ROI.Screenshot of a visualization that tracks how a brand is showing up in videos across social platforms. Tubular’s social listening monitors user-generated content, brand mentions, and audience interests and demographics.