The Weather Company vs. Tracxn

Well suited:

• Forecasting for severe weather events.
• Generating overall seasonal trends in upcoming weather patterns.
• Content is easy to read and understand.
• Great for business decision-makers, c-level executives.

Not well-suited:

• Year ahead forecasts.
• Data that can be trusted as finite days before a weather event. The data and forecasts can change often, so remaining up to date is key.

Incentivized

I would highly recommend this product to a collogue or a customer business. It served me well and my team members all loved using this product. Data management makes working at my company a lot better. User interface really easy to learn and understand the different options within the program.

Incentivized

• Detailed forecasts.
• Hyper-local forecasts.
• Daily updated local and meaningful forecast for our business.

Incentivized

• Data management
• User friendly
• User centric

Incentivized

• Forecasts are not always accurate.
• Winter weather forecasts are now often now-casted which can be challenging for proactive planning.
• Would love to see more tips on how businesses can prepare for severe weather by the use of the Weather Company’s data.

Incentivized

• Sector reports could be better e.g. competitors like CB Insights do a better job at it.
• Pricing is a bit steep, when compared to peers like Dealroom.
• Credibility of the data is a question mark (CB Insights has way more traction with investors).

Incentivized

Support for the Weather Company has not been an issue. The predictive analytics processes that they use allow them to remain a strong force in the world of weather patterns and forecasts. Brand recognition allows them to continue to grow and develop in a world that is not as crowded as other predictive analytics areas.

Incentivized

Insightful meteorologists that both understands the science of weather and also understands our business needs.

Incentivized

Tracxn lacks the comprehensiveness of a CBInsights but makes up for some of it by keeping a much lower price. However, it is still more expensive compared to some of the other similar databases in the marketplace (e.g. Crunchbase, DealRoom). Hence, it needs to work on its pricing or improve in certain areas (e.g. sector reports) to justify that price.

Incentivized

• Plan ahead business support for our clients.
• Awareness of weather events, with enough time to pivot as needed.
• Determine the necessity of seasonal roles staffing needs based on seasonal forecasts.

Incentivized

• Positive: Reduced time to source information.
• Positive: Helped in sharper insights, leading to better outcomes on scouting engagements.
• Negative: Pricing is on the higher side.

Incentivized