The Trade Desk vs. WideOrbit

We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.

Incentivized

WideOrbit has the lead in sales reporting and account management. Once you get your templates created, it is easy to switch between accounts, agencies, reps, etc to drill down to the analytics you need. WideOrbit offers greater flexibility than its competitor when comparing features to support station management.

Incentivized

• Manage multiple client accounts for Display Advertising
• Manage multiple clients' Display Advertising across an array of Display Platforms
• We were also able to manage clients' Video and Native Advertising Campaigns

Incentivized

• WideOrbit does a good job of helping to maintain revenues associated with TV and digital sales.
• WideOrbit also does a good job of allowing different people to manipulate necessary things to make sure dollars are accounted for and spots air.
• WideOrbit is fairly user-friendly, and when it does get hung up, they provide excellent customer service support.

Incentivized

• They are not very transparent in terms of margins and fees.
• They need to get more video inventory, there is not enough.
• The reporting they provide is a bit limited.

Incentivized

• Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
• would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
• offer a monthly calendar of training opportunities like Nielsen offers

Incentivized

easy to understand dashboards and the self started ability to get going on your own terms. It's great to target niche groups across the world while still being able to report at a high level to C-suite. Wish it drove more conversions, but display can be a struggle there. Overall, would use it again.

Incentivized

We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

Incentivized

We compared The Trade Desk against a number of competing programmatic media buying platforms including Google's DV360, Centro's Basis platform, Adobe Advertising Cloud, and the Simpli.fi platform. In the end, we felt that The Trade Desk provides the most tools, options, advanced technology, and access to third-party solutions than anything other DSP/DMP on the market. TTD has leaned into forming a long-term relationship with our agency, and they continue to provide great strategic service.

Incentivized

I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality

Incentivized

• Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
• Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
• The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.

Incentivized

• The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit

Incentivized