The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).
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MNTN
Score 9.0 out of 10
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MNTN builds advertising software for brands to drive conversions, revenue and site visits in television. MNTN Performance TV is a Connected TV advertising platform optimized for direct-response marketing goals.
We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.
easy to understand dashboards and the self started ability to get going on your own terms. It's great to target niche groups across the world while still being able to report at a high level to C-suite. Wish it drove more conversions, but display can be a struggle there. Overall, would use it again.
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.
We compared The Trade Desk against a number of competing programmatic media buying platforms including Google's DV360, Centro's Basis platform, Adobe Advertising Cloud, and the Simpli.fi platform. In the end, we felt that The Trade Desk provides the most tools, options, advanced technology, and access to third-party solutions than anything other DSP/DMP on the market. TTD has leaned into forming a long-term relationship with our agency, and they continue to provide great strategic service.
Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.
