Terminus ABM Platform vs. ZoomInfo Chat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
ZoomInfo Chat
Score 7.6 out of 10
N/A
ZoomInfo Chat is a solution based on the former Insent.ai, an AI-driven chatbot acquired by ZoomInfo in June 2021 to enable sales and marketing teams to engage and convert more website visitors.N/A
Pricing
Terminus ABM PlatformZoomInfo Chat
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Terminus ABM PlatformZoomInfo Chat
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Terminus ABM PlatformZoomInfo Chat
Features
Terminus ABM PlatformZoomInfo Chat
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Terminus ABM Platform
-
Ratings
ZoomInfo Chat
9.3
Ratings
11% above category average
Chat history and transcripts00 Ratings9.00 Ratings
Chat reporting00 Ratings10.00 Ratings
Chat and web analytics00 Ratings9.00 Ratings
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Terminus ABM PlatformZoomInfo Chat
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User Ratings
Terminus ABM PlatformZoomInfo Chat
Likelihood to Recommend
8.1
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
9.6
(0 ratings)
User Testimonials
Terminus ABM PlatformZoomInfo Chat
Likelihood to Recommend
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
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Receiving alerts when someone has landed on your website is a great indicator of interest. However, not everyone may have a reason to purchase something, they may just be curious. So while the tool is advantageous, there are going to be times when someone truly may not have a business need, and then they may become irritated that someone is trying to chat with them. Overall I do like it though.
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Pros
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
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  • It is really great at integrations. We were able to plug in Slack without breaking a sweat. And it works really well with our other tools as well.
  • Implementation and setup was very easy and smooth. I actually anticipated it to be a lot bumpier but I was surprised at how quickly and smoothly it went.
  • They have a great support team too. Anytime we have gotten in touch with them, we have had a great experience.
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Cons
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
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  • It could improve on total data provided when a lead is sent
  • Integrate intro messages, or give a confidence index on how often the lead is replying. They have this feature in other zoom products
  • Allow visitors to directly contact sales team or marketing.
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Likelihood to Renew
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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No answers on this topic
Usability
No answers on this topic
This is the main feature, so they've designed it well with companies like mine in mind. It's fast, clean, efficient, and perfectly integrates with main Zoom sales products, which is something every single one of us uses. So the synergy was already on the table before we started. Highly easy to use, minimal training required.
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Support Rating
No answers on this topic
As a fresh product in the market, support is very warm and they are putting out an earnest effort in fixing reported bugs!
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Alternatives Considered
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
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ZoomInfo chat is not only a chatting platform, it also provides additional features like a meeting scheduler also it's accuracy is better than other chatbots, and response time is very less. But other tools have less accuracy and they are good at one point but not good at all. Instead, Zoominfo is quite better and the support provided by Zoominfo is very good comparatively.
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Return on Investment
  • It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
  • Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
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  • It was quite simple to set up. We've tried a few different chat services on our website before, but the integration process is never as simple as the documentation suggests. Installing and configuring this, including integrating it to Slack, was actually quite simple.
  • Fabulous chatbot arrangement that expanded our site changes.
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ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.