Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…
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Xink
Score 8.0 out of 10
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Xink is an email signature application from the Danish company of the same name with an office in Atlanta, Georgia.
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
We use Xink for every client that has a team and wants to remain "on brand" with any email correspondence regardless with whatever device they are sending from, be it phone, tablet, laptop or desktop. We setup all our Xink instances so that it is "fully server side" which means the email signature is injected while in transit and appear correctly at the recipients end. It does get some getting used to when composing emails and there is no signature but a few tests create the confidence needed.
Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Their primary method of support was via chat which is quite responsive and generally online. If it is outside their support time, support tickets are responded to within 24hrs. I also found the support docs helpful and relevant. They would have received a 10 if it wasn't for when we had a support query and it took a couple of different agents before the solution was found in an existing support doc. Would have though that all their agents would know their knowledge base a lot better.
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
We used to use Simprex, and evaluated quite a few other email signature platforms such as Rocketseed/Parrot Digital and Exclaimer. We found Xink simply worked! First time and every time. It was also very cost effective and as a re-seller being able to view all out clients in a single pane of glass was also very convenient.
It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
