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TechTarget Lead Generation vs. Ziff Davis Performance Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TechTarget Lead Generation
Score 8.9 out of 10
N/A
TechTarget's Lead Generation services include a recommendation engine promotes relevant content to prospects based on their interests and recent activity, reengagement advertising, as well as strategic consulting.N/A
Ziff Davis Performance Marketing
Score 8.0 out of 10
N/A
Ziff Davis Performance Marketing, including services from the former Salesify and Demandshore which were acquired by Ziff Davis, is a marketing and sales intelligence solution that surfaces company-level insights, an install base of competitor products, and targeted role-based contacts. The Salesify platform also includes Integrated Services Apps--Content Syndication, Live Verification, Data Refresh, and Pipeline Catalyst--with features to identify, profile, nurture and connect with decision…N/A
Pricing
TechTarget Lead GenerationZiff Davis Performance Marketing
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
TechTarget Lead GenerationZiff Davis Performance Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
User Ratings
TechTarget Lead GenerationZiff Davis Performance Marketing
Likelihood to Recommend
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
TechTarget Lead GenerationZiff Davis Performance Marketing
Likelihood to Recommend
TechTarget
I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.
Verified User
Anonymous
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Spiceworks Ziff Davis
No answers on this topic
Pros
TechTarget
  • Identifying accounts that match our audience
  • Customer support
  • Content syndication
  • Lead information
Verified User
Anonymous
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Spiceworks Ziff Davis
No answers on this topic
Cons
TechTarget
  • Easier workflow
  • Less lead time
Verified User
Anonymous
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Spiceworks Ziff Davis
No answers on this topic
Alternatives Considered
TechTarget
I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.
Verified User
Anonymous
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Spiceworks Ziff Davis
No answers on this topic
Return on Investment
TechTarget
  • Diversified lead flow
  • Increase in meetings completed
Verified User
Anonymous
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Spiceworks Ziff Davis
No answers on this topic
ScreenShots