Tapad vs. Wunderkind

Tapad

Wunderkind

14 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Tapad	N/A	N/A	Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the ROI of their cross-device mix. Tapad also has an in-house creative team to design video ads on the user's behalf. Their cross-device DSP helps users target ads to the right audiences on the right devices, and TapadTV…	N/A
Wunderkind	Score2.6 out of 10	N/A	Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.	N/A

Pricing

Tapad

Wunderkind

No answers on this topic

No answers on this topic

Pricing Offerings
Tapad	Wunderkind
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Best Alternatives
	Tapad	Wunderkind
Small Businesses	FullContact Score8 out of 10	FullContact Score8 out of 10
Medium-sized Companies	No answers on this topic	No answers on this topic
Enterprises	No answers on this topic	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Tapad	Wunderkind
Likelihood to Recommend	- (0 ratings)	1.7 (6 ratings)
Support Rating	- (0 ratings)	1.0 (1 ratings)

User Testimonials
	Tapad	Wunderkind
Likelihood to Recommend	Tapad No answers on this topic	Wunderkind BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base. Incentivized Verified User Read full review
Pros	Tapad No answers on this topic	Wunderkind Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site Great account management and fast turnaround times to address evolving needs we have Very robust site experience capabilities to accommodate a lot of different use cases Incentivized Phil Irvine Director CRM Read full review
Cons	Tapad No answers on this topic	Wunderkind Support is awful Management will not work with you to make things right Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue. Verified User Read full review
Support Rating	Tapad No answers on this topic	Wunderkind Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure. Laura LeMond CEO (Chief Executive Officer) Read full review
Alternatives Considered	Tapad No answers on this topic	Wunderkind We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology. Incentivized Verified User Read full review
Return on Investment	Tapad No answers on this topic	Wunderkind For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return Incentivized Phil Irvine Director CRM Read full review
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