IBM Cognos Analytics vs. Tableau Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.1 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Tableau Cloud
Score 7.9 out of 10
N/A
Tableau Cloud (formerly Tableau Online) is a self-service analytics platform that is fully hosted in the cloud. Tableau Cloud enables users to publish dashboards and invite colleagues to explore hidden opportunities with interactive visualizations and accurate data, from any browser or mobile device.
$15
per month per user
Pricing
IBM Cognos AnalyticsTableau Cloud
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Tableau Viewer
$15
per month billed annually per user
Enterprise Viewer
$35
per month billed annually per user
Tableau Explorer
$42
per month billed annually per user
Enterprise Explorer
$70
per month billed annually per user
Tableau Creator
$75
per month billed annually per user
Enterprise Creator
$115
per month billed annually per user
Tableau+
Contact Sales
Offerings
Pricing Offerings
IBM Cognos AnalyticsTableau Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsTableau Cloud
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
We selected IBM Cognos Analytics based on the following. The scalable and robust features for large organizations allowing it to grow as we do. The nest feature is the strong data governance and security features. It also supports a wide variety of data sources. Lastly, it …
Chose IBM Cognos Analytics
IBM Cognos Analytics is our legacy BI solution. It hadn't stacked up well against its modern contemporaries. We are thinking of replacing it with Microsoft BI.
Chose IBM Cognos Analytics
We looked at Qlik Sense, SAP Analytics Cloud, and IBM Cognos Analytics for our financial brand's needs. Qlik Sense is super user-friendly, great for quick data digging. SAP Analytics is perfect when we're working with other SAP stuff; it just clicks. But for our big project, …
Chose IBM Cognos Analytics
While all of them have their own advantages. IBM Cognos Analytics is highly scalable and have unmatched data analytics capabilities which makes the data from IBM Cognos Analytics of very high quality and data governance also makes sure your data is safe and protected.
Chose IBM Cognos Analytics
IBM is a titan in BI innovation but has arduous competitors as I mentioned before. IBM has prestige in BI and the directors and managers know that. On the other hand, complexity is not the strategy of Cognos, that's why if you need big cubes of data, Tableau, and Microsoft BI
Chose IBM Cognos Analytics
The University of Pittsburgh BI team continues to explore different BI and analytics platforms. Tableau was offered as a reporting tool to complement Cognos users.
Chose IBM Cognos Analytics
I didn't select IBM Cognos, I only used it in situations where it had already been selected. Cognos was better for a long time than most of the traditional BI vendors. And their modeling is still second to none.
Tableau Cloud
Chose Tableau Cloud
Tableau does a great job compared to all of these mentioned tools. Other tools also have a great shape-up of dashboards but obviously all have their advantages and disadvantages. The reason Tableau has an edge over all the other tools is because of its excellent visual design …
Chose Tableau Cloud
Domo does not fare well against Tableau in terms of visualizations. Our users gave a thumbs up for Tableau, so we went with Tableau Online.
Chose Tableau Cloud

My work environment uses both Tableau Online, MicroStrategy & SSRS in parallel. Tableau is much closer to the SSRS in terms of visualization tool where as MicroStrategy is an enterprise data modeling and reporting tool.

WHY SELECT TABLEAU ONLINE

Chose Tableau Cloud
Birst seems very good at getting data aggregated into the tool (ETL), but weaker at the front end visualizations.
Features
IBM Cognos AnalyticsTableau Cloud
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
6.9
106 Ratings
17% below category average
Tableau Cloud
7.0
69 Ratings
15% below category average
Pixel Perfect reports6.696 Ratings7.051 Ratings
Customizable dashboards7.2104 Ratings8.069 Ratings
Report Formatting Templates6.8101 Ratings6.058 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.3
108 Ratings
10% below category average
Tableau Cloud
6.9
69 Ratings
15% below category average
Drill-down analysis7.3106 Ratings8.069 Ratings
Formatting capabilities6.9107 Ratings6.066 Ratings
Integration with R or other statistical packages7.774 Ratings6.043 Ratings
Report sharing and collaboration7.3103 Ratings7.567 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
7.7
107 Ratings
8% below category average
Tableau Cloud
7.1
67 Ratings
16% below category average
Publish to Web8.327 Ratings7.063 Ratings
Publish to PDF6.9101 Ratings7.562 Ratings
Report Versioning8.626 Ratings7.050 Ratings
Report Delivery Scheduling6.8104 Ratings8.055 Ratings
Delivery to Remote Servers8.112 Ratings6.034 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
6.7
98 Ratings
17% below category average
Tableau Cloud
6.8
65 Ratings
16% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)6.893 Ratings7.562 Ratings
Location Analytics / Geographic Visualization7.089 Ratings6.561 Ratings
Predictive Analytics6.486 Ratings6.553 Ratings
Pattern Recognition and Data Mining6.624 Ratings6.52 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.3
103 Ratings
15% below category average
Tableau Cloud
7.0
64 Ratings
19% below category average
Multi-User Support (named login)7.9100 Ratings7.058 Ratings
Role-Based Security Model7.799 Ratings7.051 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.199 Ratings7.054 Ratings
Report-Level Access Control7.228 Ratings6.52 Ratings
Single Sign-On (SSO)7.682 Ratings7.549 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
7.5
84 Ratings
5% below category average
Tableau Cloud
6.4
54 Ratings
21% below category average
Responsive Design for Web Access7.478 Ratings5.552 Ratings
Mobile Application7.968 Ratings6.039 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.974 Ratings7.046 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.6
65 Ratings
3% below category average
Tableau Cloud
6.4
36 Ratings
20% below category average
REST API7.362 Ratings6.031 Ratings
Javascript API8.460 Ratings6.529 Ratings
iFrames8.39 Ratings6.529 Ratings
Java API6.911 Ratings6.026 Ratings
Themeable User Interface (UI)7.110 Ratings6.530 Ratings
Customizable Platform (Open Source)7.87 Ratings7.029 Ratings
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User Ratings
IBM Cognos AnalyticsTableau Cloud
Likelihood to Recommend
7.1
(131 ratings)
8.0
(70 ratings)
Likelihood to Renew
9.4
(27 ratings)
-
(0 ratings)
Usability
8.1
(8 ratings)
8.0
(23 ratings)
Availability
8.6
(4 ratings)
-
(0 ratings)
Performance
9.0
(5 ratings)
-
(0 ratings)
Support Rating
10.0
(8 ratings)
8.7
(20 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
8.0
(4 ratings)
-
(0 ratings)
Implementation Rating
7.0
(7 ratings)
-
(0 ratings)
Configurability
7.0
(3 ratings)
-
(0 ratings)
Ease of integration
6.0
(4 ratings)
-
(0 ratings)
Product Scalability
8.2
(3 ratings)
-
(0 ratings)
Vendor post-sale
7.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsTableau Cloud
Likelihood to Recommend
IBM
IBM Cognos Analytics has great scheduling capabilities. A single report can be parameterized (e.g., “Store Manager ID”) and burst to thousands of recipients with their slice of data.IBM Cognos Analytics is a good fit for highly complex, multi-level calculations which can be handled by Report Studio. For example Monthly balance sheet that requires multi step calculation
Read full review
Tableau
If you're using Tableau as the primary BI tool, then Tableau Cloud is well suited to publish and share the results with a wide(r) audience. It is well suited for various degrees of self-service proficiency, from pure consumers of analytical work to more advanced users who can use web editing for smaller or larger adjustments, and even for desktop power users who will publish their work to Tableau Cloud. It has many good ways to organize the content and make it easily accessible via search, favorites, folders, collections ("playlists for your data"), or history ("recents"). It might not be ideally suited if there are many on-prem sources to be used (even though there are options to connect them) or if you have very special requirements regarding custom server setup, which is limited in a shared cloud environment like Tableau Cloud.
Read full review
Pros
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Tableau
  • Tableau Online is completely cloud based and that's why the reports and dashboards are accessible even on the go. One doesn't always need to access the office laptop to access the reports.
  • The visualizations are interactive and one can quickly change the level at which they want to view the information. For example, one person might be more interested in looking at the country level performances rather than client level. This is intuitive and one doesn't need to create multiple reports for the same.
  • The feature to ask questions in plain vanilla English language is great and helpful. For quick adhoc fact checks one can simply type what they are looking for and the Natural Language Programming algorithms under the hood parse the query, interpret it and then fetch the results accordingly in a visual form.
Read full review
Cons
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
Tableau
  • Can be a steep learning curve for new users
  • Modeling and building algorithms aren't always intuitive and take some testing/retesting to ensure it's working as it should
  • Inability to integrate easily with our HRIS platform. Reports are pulled from HRIS at various intervals and uploaded into Tableau
Read full review
Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
Tableau
The tool's capacity to handle complex data sources.
Read full review
Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
Read full review
Tableau
Based on comments from our clients, I awarded it this grade. Non-technical customers frequently compliment us on the ease with which they can utilize Tableau Online. Usability is rarely a source of contention amongst our customers. Few complaints have come from me as a user of our internal products.
Read full review
Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Tableau
No answers on this topic
Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Read full review
Tableau
No answers on this topic
Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
Read full review
Tableau
I have not had any issues that require customer support from Tableau at this time, which speaks well to Tableau. I have taken an online course with Tableau and it was very professional and well done, so based on that I would assume a similar level of quality for their customer service.
Read full review
In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
Read full review
Tableau
No answers on this topic
Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
Read full review
Tableau
No answers on this topic
Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
Read full review
Tableau
I wasn't part of the implementation team
Read full review
Alternatives Considered
IBM
My company selected IBM Congos Analytics because of its advanced features and data representation for data analysis. Its row and column features are very effective for creating dashboards and reports to visualize data. It's chart representation and view format are very attractive and useful for representation.
Read full review
Tableau
In determining whether to go with Tableau Online versus Alteryx, two important factors stood out in determining our go-to solution. First, while Alteryx is an impressive tool for data cleansing, it did not stack up in terms of data visualization capabilities. Tableau, on the other hand, provided us everything we needed in terms of visualizing our data and analytics. The second factor is cost. Well neither solution would be considered cheap, Tableau was the more cost effective solution for our needs.
Read full review
Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
Read full review
Tableau
No answers on this topic
Return on Investment
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
Tableau
  • When we release new products, we are now able to quickly see data and toggle between current periods and previous to see performance
  • Generating new reports requires less IT time to build
  • Data can be shared across many different device types
  • We now have integration where our customers can extract data from our software more easily-this was a big ask from our customers
Read full review
ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.