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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Synthio

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A

    ZoomInfo Sales

    Score7.9 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    SynthioZoomInfo Sales
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SynthioZoomInfo Sales
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SynthioZoomInfo Sales
    Considered Both Products
    Synthio
    No answer on this topic
    ZoomInfo
    Chose ZoomInfo Sales
    DiscoverOrg - much more complete dataset than Zoominfo, much better intelligence/leads, much more expensive (by 10X)
    RainKing - similar to benefits of DiscoverOrg and almost the same price
    Jigsaw - Zoom's data is more recently updated and has more direct and cell phone numbers, …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    286 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    208 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    298 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    190 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    187 Answers
    Features
    SynthioZoomInfo Sales
    Prospecting
    Comparison of Prospecting features of Synthio and ZoomInfo Sales
    Feature
    Synthio
    9.7
    2 Ratings
    23% above category average
    ZoomInfo Sales
    7.5
    680 Ratings
    3% below category average
    Advanced search10.02 Ratings8.3673 Ratings
    Identification of new leads10.02 Ratings7.4635 Ratings
    List quality9.02 Ratings6.6661 Ratings
    List upload/download10.02 Ratings7.5624 Ratings
    Ideal customer targeting9.02 Ratings7.4628 Ratings
    Load time/data access10.02 Ratings8.1650 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Synthio and ZoomInfo Sales
    Feature
    Synthio
    9.3
    2 Ratings
    18% above category average
    ZoomInfo Sales
    7.4
    674 Ratings
    5% below category average
    Contact information9.02 Ratings7.2673 Ratings
    Company information9.02 Ratings8.4669 Ratings
    Industry information10.02 Ratings6.7644 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Synthio and ZoomInfo Sales
    Feature
    Synthio
    9.4
    2 Ratings
    24% above category average
    ZoomInfo Sales
    7.5
    659 Ratings
    1% above category average
    Salesforce integration10.01 Ratings8.4454 Ratings
    Company/business profiles9.02 Ratings7.3625 Ratings
    Data hygiene9.02 Ratings6.3596 Ratings
    Automatic data refresh10.02 Ratings6.4515 Ratings
    Filters and segmentation9.02 Ratings8.1605 Ratings
    Lead qualification process00 Ratings8.052 Ratings
    Smart lists and recommendations00 Ratings7.452 Ratings
    Alerts and reminders00 Ratings7.0426 Ratings
    Tags00 Ratings8.1451 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Synthio and ZoomInfo Sales
    Feature
    Synthio
    9.0
    2 Ratings
    19% above category average
    ZoomInfo Sales
    6.3
    224 Ratings
    17% below category average
    Append emails to records9.02 Ratings5.925 Ratings
    Sales email templates00 Ratings6.7221 Ratings
    Best Alternatives
    SynthioZoomInfo Sales
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SynthioZoomInfo Sales
    Likelihood to Recommend
    9.0
    (2 ratings)
    7.9
    (701 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (17 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (18 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.8
    (55 ratings)
    User Testimonials
    SynthioZoomInfo Sales
    Likelihood to Recommend
    Synthio
    Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
    Incentivized
    Read full review
    ZoomInfo
    I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
    Incentivized
    Read full review
    Pros
    Synthio
    • Extensive search filters
    • Email verification prior to download/charge
    • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    Synthio
    • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
    Incentivized
    Read full review
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    Synthio
    No answers on this topic
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    Synthio
    No answers on this topic
    ZoomInfo
    Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
    Incentivized
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    Support Rating
    Synthio
    No answers on this topic
    ZoomInfo
    I would give it a higher rating but they keep changing our account managers.
    Read full review
    Implementation Rating
    Synthio
    No answers on this topic
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
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    Alternatives Considered
    Synthio
    I feel similar about all of these list building/append services. There are good and bad aspects.
    Incentivized
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    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
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    Return on Investment
    Synthio
    • Positive - We've been able to append records and add them to our targeted marketing campaigns.
    • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
    • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    ScreenShots