Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month
Tableau Public
Score 9.4 out of 10
N/A
Tableau Public is a free edition of the Desktop product. With this edition, data can only be published to the Tableau public website and does not allow work to be saved or exported locally.
$0
per month
Pricing
Supermetrics
Tableau Public
Editions & Modules
Essential
$29
per month per user
Core
$159
per month per user
No answers on this topic
Offerings
Pricing Offerings
Supermetrics
Tableau Public
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
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More Pricing Information
Community Pulse
Supermetrics
Tableau Public
Features
Supermetrics
Tableau Public
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.8
12 Ratings
15% above category average
Pixel Perfect reports
00 Ratings
9.710 Ratings
Customizable dashboards
00 Ratings
10.012 Ratings
Report Formatting Templates
00 Ratings
9.712 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.7
12 Ratings
19% above category average
Drill-down analysis
00 Ratings
9.812 Ratings
Formatting capabilities
00 Ratings
9.712 Ratings
Integration with R or other statistical packages
00 Ratings
9.59 Ratings
Report sharing and collaboration
00 Ratings
9.811 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Supermetrics
-
Ratings
Tableau Public
9.5
11 Ratings
12% above category average
Publish to Web
00 Ratings
10.011 Ratings
Publish to PDF
00 Ratings
10.09 Ratings
Report Versioning
00 Ratings
9.89 Ratings
Report Delivery Scheduling
00 Ratings
9.69 Ratings
Delivery to Remote Servers
00 Ratings
8.17 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Tableau public is the best platform to build dashboards for your personal profile and share with recruiters. It's always good to keep ourselves updated on the latest features, create sample dashboards and save them to a personal profile. Tableau public is free and doesn't need any subscription. anyone can create an account and start building reports.
Data visualization: lots of different options, including bar, scatter, pie, waterfall charts to explore relationships between variables, and to present findings/trends to different teams
Integrates readily with limited, though different data sources: TXT, CSV, TDE, Access
Exports reports for review of different dashboards: client-ready/team-ready, with a clean and tidy presentation in PDF format (or hardcopy)
Tableau Public (both Desktop and Server) like their "for a fee" counterparts offer very easy to learn and use tools to transform data into pictures and gain insights into your data. Most organizations report a reduction in development time of 10x vs. other similar tools, due to the intuitive user interface. That said, with Tableau Public, published workbooks are "disconnected" from the underlying data sources and require periodic updates when the data changes. Users are limited to 1 Gb of storage space per user ID and password as well.
I would like to see better options for public sharing of visualizations and data from within the "for a fee" products as more and more organizations are moving in the direction of data sharing with partners and their communities.
It's free, right? I'll keep using the free version. So the real question to ask is this? Will I pay $999 for the Personal version or $1,999 for the Professional? Yikes! That is a big stretch. I'm not sure about that. The product comparison chart is at: http://www.tableausoftware.com/public/comparison
Tableau public is a great training tool to understand the basics of Tableau before buying it. A great tool to extend Excel's visualization and to publish data for others. Not useful for anything you need secure. No ability to access databases. Static information only.
Start at the end and work backward. Identify the business case / issue and questions the end users have, then identify the data needed, and where to get it.
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Google Charts/Drive is sufficient for simpler data sets, but it does not integrate with other web platforms and the visualization does not look as professional. I'm not aware of any other competitors that offer the same package as Microsoft.