Storify was a social curation platform that collects updates from social networks, to create a new story format that is interactive, dynamic and social. It was acquired by Adobe, and has been retired (May 2018).
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TINT
Score 3.6 out of 10
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TINT is an enterprise User Generated Content platform boasting users among 5,000 brands around the world to incorporate authentic user content, engage consumers, convert sales, and inspire action across every customer touch point.
The platform is used to find, filter, curate, obtain legal rights, and display user generated content (UGC) on websites, digital screens, at events, social commerce, in emails, and ads.
I would advise that Storify is easy to use and includes many built-in resources, such as search tools, but that its application can be improved even more by combining it with other tools such as Google News (also accessible in Storify, but using standalone site is easy), Twitter (corporate and 3rd party) search tools and media management / "clipping" services like Vocus
[Tint should] Improve response times in between initial quotes and questions to same-day support as promised. Overall, for our limited needs for a social media at hosted conference, it suited our needs, but would not have paid extra for customer support - you will be on your own for this one. Customer support was factored into cost, which is why it is difficult to recommend TINT.
Storify is a really clean and cool way to demonstrate the use of live-tweeting at an event. Whenever we hosted galas or organized huge events, we would gather all of the Instagram, Facebook, YouTube and Twitter posts using the same hashtag and create a story. What's nice about this is you can choose which posts you want to include or omit. Once you create it, it tags everyone that's mentioned -- which is great because it streamlines your time -- and you can easily import the finished Storify in WordPress. This made it easy to include in our blog.
Storify can make your organization look pretty social media savvy, which is what people would tell us whenever we used it. It's also a fun way to tell a story in real time without having to invest too much effort in writing an old-fashioned blog.
Aside from using Storify to strengthen my organization's brand, I've learned that it can be an effective educational tool. I've used it to learn more about a news story by gathering tweets using the same hashtag. It's fun to see how a story unfolds in real time!
Customer service: it took 10 business days to get initial questions answered from our sales contact, Matt. After we purchased the mid-grade package that came with prioritized email responses, it took 4 hours to respond to an emergency issue. We were never informed that our LinkedIn accounts would not be compatible with the Tint platform, which is significant is this is one of your main sources for content generation. After being able to jump on to a call with Alex and Customer Success in the middle of a crazy busy conference, we were promised a follow-up call to see what could be done about billing. 2 emails later and no response. I just received responses to some tickets 30+ days after event ended. Do not pay for the mid-grade package. Your emails will not be prioritized. Be sure to double check that all social media platforms you intend to use are functioning with platform before purchasing.
The auto scroll feature is a bit abrupt in transitions and would advise smoother visual when sliding between social media posts.
Better improvement on duplicate posts and pictures - many still made it through filter and generated repetitive content.
Storify allows the user to tell a story or convey a message using not just words but conversations that take place in the social media. As use of Facebook, Twitter, Pinterest, Instagram and other social media increase, journalists - and anyone with a message - needs something like this to pull the information into one unifying form. Storify does that.
From the day I first started using it, Storify has always made total sense. It's not the kind of product that forces you grit your teeth a lot or go into cumbersome customer support areas or fumble around forever only to be unhappy with the end result. I have been able to successfully use the product from the beginning
Practice makes perfect. The more often any new tool is used, the more comfortable the implementer is with the tool. Also, there is a natural tendency with any new tool, to want to use it a great deal. Identifying proper uses as they relate to your overall marketing goals is key to any decision to use a tool.
I addressed this in an earlier comment, but Storify is truly the best that I have found for displaying things in a narrative form. Other alternatives are more visually pleasing (like Tint, RebelMouse), but don't handle the narrative form so well. Those other platforms also do not display text only social posts quite as well.
I chose Tint because of the ability to customize and better brand for social media wall engagement. And for promised customer support, which ultimately Tint lacks. I'm a nice guy and I also believe in holding companies accountable to the high standards that are promised.
Storify has significantly increased the visibility of our social media channels. With the clean embedding options offered by Storify, we are able to present our social media activity on some of our more established channels (i.e. university websites). In turn, we can convert passive audiences into active ones.
Storify has really helped our constituents in the academic community embrace social media. By providing a space where social media conversations can be archived, Storify really turns social media conversations into spaces for collaborative note-taking. In short, it helped shift the perspective—making social media a tool instead of a distraction.
Storify helps us organize and, frankly, remember what we're doing in the social media space. It allows us to document and tell a compelling story about our social media efforts to senior decision makers and other internal constituents.
