Squiz Digital Experience Platform vs. Umbraco CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Squiz Digital Experience Platform
Score 5.2 out of 10
N/A
Squiz DXP is a platform for creating websites, personalized journeys, and optimized experiences. It includes tools marketers can use – from content management, AI search, and conversational AI to personalization, forms, and integrations – to build and optimize intelligent sites.N/A
Umbraco CMS
Score 6.7 out of 10
N/A
Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…
$0
Pricing
Squiz Digital Experience PlatformUmbraco CMS
Editions & Modules
No answers on this topic
Umbraco Free
$0
Umbraco Starter
$53
per month
Umbraco Standard
$320
per month
Umbraco Professional
$860
per month
Umbraco Cloud Enterprise
Custom Pricing
per month
Offerings
Pricing Offerings
Squiz Digital Experience PlatformUmbraco CMS
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Umbraco CMS and all of its core features are the same across all plans.
More Pricing Information
Community Pulse
Squiz Digital Experience PlatformUmbraco CMS
Features
Squiz Digital Experience PlatformUmbraco CMS
Security
Comparison of Security features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
Umbraco CMS
9.0
Ratings
11% above category average
Role-based user permissions00 Ratings9.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
Umbraco CMS
8.5
Ratings
11% above category average
API00 Ratings8.00 Ratings
Internationalization / multi-language00 Ratings9.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
Umbraco CMS
8.0
Ratings
4% above category average
WYSIWYG editor00 Ratings10.00 Ratings
Code quality / cleanliness00 Ratings10.00 Ratings
Admin section00 Ratings7.00 Ratings
Page templates00 Ratings8.00 Ratings
Library of website themes00 Ratings6.00 Ratings
Mobile optimization / responsive design00 Ratings6.00 Ratings
Publishing workflow00 Ratings10.00 Ratings
Form generator00 Ratings7.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Squiz Digital Experience Platform
-
Ratings
Umbraco CMS
7.2
Ratings
2% below category average
Content taxonomy00 Ratings6.00 Ratings
SEO support00 Ratings10.00 Ratings
Bulk management00 Ratings7.00 Ratings
Availability / breadth of extensions00 Ratings7.00 Ratings
Community / comment management00 Ratings6.00 Ratings
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Squiz Digital Experience PlatformUmbraco CMS
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Score 9.0 out of 10
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User Ratings
Squiz Digital Experience PlatformUmbraco CMS
Likelihood to Recommend
7.0
(0 ratings)
6.0
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
7.0
(0 ratings)
Performance
-
(0 ratings)
3.0
(0 ratings)
Support Rating
-
(0 ratings)
2.0
(0 ratings)
Online Training
-
(0 ratings)
3.0
(0 ratings)
Implementation Rating
-
(0 ratings)
7.0
(0 ratings)
Product Scalability
-
(0 ratings)
4.0
(0 ratings)
User Testimonials
Squiz Digital Experience PlatformUmbraco CMS
Likelihood to Recommend
Working with a large amount of web content where there is a need to focus on related content.
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Umbraco is well suited for websites that are looking to do a wide range of activities that require complex technoligies. An example of this is a company with several different products or services. Umbraco would be overkill for simple sites that are mostly static. It is also difficult to find developers who have Umbraco experience, as it's market share is not all that high
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Pros
  • Speed and efficiency
  • Roles and content control
  • Related content
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  • Quick to learn. For most if cases, developer needs to know Razor coding.
  • Doesn't require back-end programming.
  • Has build in users management (developers, content managers) and members management consoles (users of the site).
  • Clear admin tool (especially in version 7)
  • Fast.
  • Creating code from scratch, so it is easier to create clean code.
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Cons
  • User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.
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  • Migration of data between servers. There are tools that you can pay for that help facilitate this, but like any CMS system, there are still some tricks to getting it to work correctly.
  • Running as a Web Project instead of a Web Site. Umbraco does not run compiled code, but instead compiles it on the fly. I find this to cause some performance issues that would otherwise be resolved with a compiled code base.
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Likelihood to Renew
I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform
Read full review
No answers on this topic
Usability
No answers on this topic
Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
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Reliability and Availability
No answers on this topic
Occasionally, errors will appear in the admin that make it impossible to work without developer support.
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Performance
No answers on this topic
Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
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Support Rating
No answers on this topic
Support for Umbraco-owned paid plugins is nonexistent.
Read full review
Online Training
No answers on this topic
Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
Read full review
Implementation Rating
No answers on this topic
Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
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Alternatives Considered
Easier to work with
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We previously used WordPress, however this was not easy to use, it was a complicated system and was limited in what we could achieve, there was a big outlay in buying bolts on and ensuring the system was safe. We found we where spammed loads, we tried to make it work however after a year we decided to leave WordPress behind. The company did evaluated Adobe but the dev team decided that Umbraco was the best tool to meet our own needs.
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Scalability
No answers on this topic
Without significant development, the product does not scale well.
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Return on Investment
  • Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
  • Increased employee efficiency
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  • CMS is free
  • Support form Umbraco HQ is not expensive, can include Courier or other functionality
  • For most cases does not need back end developer
  • For trained Umbraco developers (Razor coding, using admin tool), developing medium site, takes a few weeks max
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ScreenShots

Squiz Digital Experience Platform Screenshots

Screenshot of Squiz’s visual page builder. Non-technical users can use pre-built components to spin up a page in minutes. Edit visually on the page and generate variants for A/B testing.Screenshot of the Personalization capability in Squiz’s visual page builder. Maximize user engagement by delivering tailored content to different segments of your audience.Screenshot of a library of pre-built components to implement design systems and reuse content across sites.Screenshot of Squiz’s content auditing tools that help you assess and prepare your content for AI-readiness.Screenshot of an example of a conversational search experience powered by Squiz Funnelback Search.Screenshot of Squiz’s drag-and-drop form builder.

Umbraco CMS Screenshots

Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview