SpyFu vs. Squirrly SEO

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

Incentivized

Squirrly SEO is especially suited for a WordPress website owner wanting to up their SEO game, but not knowing where to start. Squirrly does a great job of walking a beginner user through the steps to meet their site optimization goals one focus page at a time. Once, you get over the dated UI Squirrly really offers more than other WordPress SEO plugins.

Incentivized

• Keeping a tab on competitors organic and inorganic activities
• Helps identify where the competitor is getting the backlinks from.
• Identify competitors top content and the keywords that's bringing them traffic
• Get proper information of their current and past ADS run on Google.

Incentivized

• It simply works
• It reminds you to consider keywords and tags
• The best feature is that it’s simple to use even I can use it

• As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
• When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

Incentivized

• Sometimes the server times out when doing keyboard research which can cause users to repeat tasks, thereby frustrating users.
• The UI needs to be updated as there may be some bugs/threats on there.
• It is a bit expensive, therefore a more affordable price would be preferred.

Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack

Incentivized

SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

Incentivized

Whilst no live chat, you do get an answer.

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

Incentivized

The others simply do not compare to Squirrly SEO because it is more efficient, accurate, and effective. Squirrly SEO has increased rankings, traffic, and content optimization, which others simply have not been able to do. Moreover, Squirrly SEO operates like a consultant that guides you or tells you what to do, so that improvements can be done. Furthermore, it has much more features than other software.

• Helping us track our ranking.
• It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
• You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

Incentivized

• No effect whatsoever.
• Really frustrated by this plugin.
• It has been very effective at sucking my time for no result.