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Percolate, now part of Seismic vs. Sprinklr Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Percolate, now part of Seismic

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A

    Sprinklr Marketing

    Score8 out of 10
    N/ASprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
    Pricing
    Percolate, now part of SeismicSprinklr Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Percolate, now part of SeismicSprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details
    More Pricing Information
    Features
    Percolate, now part of SeismicSprinklr Marketing
    Content Creation
    Comparison of Content Creation features of Percolate, now part of Seismic and Sprinklr Marketing
    Feature
    Percolate, now part of Seismic
    8.6
    12 Ratings
    7% above category average
    Sprinklr Marketing
    7.0
    6 Ratings
    14% below category average
    Ideation8.610 Ratings5.03 Ratings
    Approval workflows8.612 Ratings5.04 Ratings
    Content collaboration8.110 Ratings8.25 Ratings
    Content calendar8.512 Ratings9.65 Ratings
    Network for content licensing/production9.34 Ratings7.31 Ratings
    Content Publishing
    Comparison of Content Publishing features of Percolate, now part of Seismic and Sprinklr Marketing
    Feature
    Percolate, now part of Seismic
    8.4
    12 Ratings
    4% above category average
    Sprinklr Marketing
    8.0
    6 Ratings
    1% below category average
    Content hub7.611 Ratings9.14 Ratings
    Content distribution8.611 Ratings7.36 Ratings
    Content promotion9.09 Ratings8.15 Ratings
    Content automation8.511 Ratings9.14 Ratings
    Forms / Gated content00 Ratings5.52 Ratings
    Embedded CTAs00 Ratings9.12 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Percolate, now part of Seismic and Sprinklr Marketing
    Feature
    Percolate, now part of Seismic
    9.4
    12 Ratings
    18% above category average
    Sprinklr Marketing
    8.5
    7 Ratings
    8% above category average
    Closed-loop tracking and reporting9.110 Ratings8.56 Ratings
    Content performance analytics10.012 Ratings9.67 Ratings
    Campaign optimization dashboard9.12 Ratings7.75 Ratings
    Audience profiling and targeting00 Ratings8.17 Ratings
    Competitive analytics00 Ratings8.56 Ratings
    User Ratings
    Percolate, now part of SeismicSprinklr Marketing
    Likelihood to Recommend
    8.5
    (13 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Percolate, now part of SeismicSprinklr Marketing
    Likelihood to Recommend
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
    • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
    Read full review
    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    Sprinklr
    No answers on this topic
    Support Rating
    Discontinued Products
    No answers on this topic
    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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    Sprinklr
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
    Incentivized
    Read full review
    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
    ScreenShots

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar