Splash Event Marketing Platform vs. Webex Events (formerly Socio)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Splash
Score 6.7 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
$0
Webex Events (formerly Socio)
Score 8.5 out of 10
N/A
Webex Events (formerly Socio) gives event professionals event tech to power every stage of the event planning & execution process.N/A
Pricing
Splash Event Marketing PlatformWebex Events (formerly Socio)
Editions & Modules
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
No answers on this topic
Offerings
Pricing Offerings
SplashWebex Events (formerly Socio)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Splash Event Marketing PlatformWebex Events (formerly Socio)
Features
Splash Event Marketing PlatformWebex Events (formerly Socio)
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Splash Event Marketing Platform
9.0
Ratings
8% above category average
Webex Events (formerly Socio)
8.4
Ratings
1% above category average
Responsive Design for Web Access10.00 Ratings8.20 Ratings
Mobile Application8.00 Ratings8.50 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.30 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Splash Event Marketing Platform
9.3
Ratings
8% above category average
Webex Events (formerly Socio)
9.3
Ratings
8% above category average
Calendar integration10.00 Ratings10.00 Ratings
Integrates with social media10.00 Ratings10.00 Ratings
Event registration8.00 Ratings8.80 Ratings
Meeting initiation00 Ratings10.00 Ratings
Record meetings / events00 Ratings8.10 Ratings
Slideshows00 Ratings9.00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Splash Event Marketing Platform
4.3
Ratings
64% below category average
Webex Events (formerly Socio)
8.4
Ratings
1% above category average
User authentication3.00 Ratings8.40 Ratings
Participant roles & permissions5.00 Ratings8.50 Ratings
Confidential attendee list5.00 Ratings8.50 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Splash Event Marketing Platform
9.3
Ratings
9% above category average
Webex Events (formerly Socio)
8.5
Ratings
0% above category average
Branding options10.00 Ratings8.20 Ratings
Integration to Marketing Automation10.00 Ratings00 Ratings
Attendee list export8.00 Ratings8.80 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Splash Event Marketing Platform
7.0
Ratings
17% below category average
Webex Events (formerly Socio)
7.8
Ratings
6% below category average
Registration, RSVP, and ticketing8.00 Ratings7.90 Ratings
Email marketing10.00 Ratings10.00 Ratings
Networking2.00 Ratings7.30 Ratings
Event analytics8.00 Ratings8.10 Ratings
Livestreaming00 Ratings7.40 Ratings
Audience engagement00 Ratings7.60 Ratings
Event recording00 Ratings8.00 Ratings
Virtual booths00 Ratings6.20 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Splash Event Marketing Platform
-
Ratings
Webex Events (formerly Socio)
7.6
Ratings
8% below category average
Live chat00 Ratings7.50 Ratings
Audience polling00 Ratings7.70 Ratings
Q&A00 Ratings7.50 Ratings
Best Alternatives
Splash Event Marketing PlatformWebex Events (formerly Socio)
Small Businesses
Whova
Whova
Score 8.9 out of 10
Whova
Whova
Score 8.9 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Splash Event Marketing PlatformWebex Events (formerly Socio)
Likelihood to Recommend
4.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
8.2
(0 ratings)
User Testimonials
Splash Event Marketing PlatformWebex Events (formerly Socio)
Likelihood to Recommend
When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
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I think it would work for:
  • Workshops with many people.
  • Quarterly's meetings with people all around the world.
  • If you want to create a digital training with lots of participants...
I feel like it's not as needed in videocalls that can be fixed with webex teams because of the number of participants or at events that need a more personal approach where you need everyone constantly interacting.
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Pros
  • Their support team is very friendly and helpful. They get back to me within a couple of hours and have lots of resources to help remotely.
  • I like being able to check people in on mobile.
  • Their templates make it easy to design something cool. I'm not a trained designer, but using Splash templates lets me create cool invitations that look very well designed.
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  • It has quite a few optional and customizable features that can be utilized.
  • It's easy to integrate your existing tools like Zoom, YouTube, Vimeo, and streaming services.
  • It's flexible in the way that you upload content in that you can enter things one at a time on the website, or use a spreadsheet to upload a larger amount of content.
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Cons
  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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  • The standard template to build out the community is pretty rigid. We had to adjust some of our styling and graphics to account for what Socio's template allowed.
  • Inability for event admins to make account changes for users. Several times we had users change jobs, therefore, changing their emails. Each time, we had to go through Socio support to get them access to their account.
  • Documentation and knowledgebase could be more substantive.
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Likelihood to Renew
Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
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Of course something could happen to our orgs ability to put on a conference or Socio could fundamentally change their product or their customer service - but barring any magor shift there is nothing that is even close to competing for our attention here.
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Usability
The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
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Some Android users could not get the app to work, so they had to use the web-based version of our conference guide. Most functionality was still there, but they could not pull up the QR code, which impeded the registration process. The presence of the log in with Apple ID button caused issues because most work emails were not attached to Apple ID, which caused access issues.
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Support Rating
We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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Socio (now WebexEvents) is one of two products I use that gets customer service right. Not only can you get an answer from an actual person quickly during business hours - but if you are asking after hours, you know the response will be waiting for you in the morning. Not only are they fast, but they are also smart about their products and customers. There is very little back and forth trying to explain the problem I am having, or the new way I am trying to use their product, that may even be novel for them.
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Alternatives Considered
We used to use Eventbrite to manage our events before we were switched into using Splash. It was much easier to use, had a consistent usability structure for creating events and getting users to sign up. While it wasn't as customizable in terms of the landing page or email design, it did the job without any issues. We didn't necessarily select to use Splash, but our event coordinators at Hubspot chose the platform for us! If we could go back, we would.
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WebEx Events has the same functionality as many other platforms, but with a more affordable price tag. I have also found it to be more intuitive and easy to use on the user side. I don't have experience on the administrative side with other platforms but we have been very satisfied with our experience with WebEx Events.
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Return on Investment
  • Positive: We've now been able to track whether people who attend our events eventually become donors to our organization, which is HUGE for measuring event ROI and the time horizons for a donation.
  • Negative: Can't think of any negative impacts on our business objectives. It solves the problem it is designed for, and continues to improve.
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  • We had more sponsorship applications than usual due to using Webex and the multiple sponsorship capabilities.
  • We had more attendance than in previous years due to using Webex since it is so incredibly user-friendly.
  • We increased ROI by using Webex over other platforms due to pricing and features.
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ScreenShots

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.

Webex Events (formerly Socio) Screenshots

Screenshot of the Webex Events (formerly Socio) Video Room: Attendees can chat, join topically based discussion rooms, set-up 1:1 video meetings, and connect from anywhere.Screenshot of the Webex Events (formerly Socio) Data Dashboard: From high-level attendee engagement analytics to drill down sponsor ROI metrics, Socio’s Data Dashboard offers insights to see what’s working (and what’s not) in real-time.Screenshot of the Webex Events (formerly Socio)  Lead Retrieval feature: So sponsors and exhibitors can capture leads with enriched data by scanning attendees’ QR codes and exporting them straight to their CRMs.