Social Data Intelligence SM2 vs. Zoho Social
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Social Data Intelligence SM2 | Score5.1 out of 10 | N/A | Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. After SDL acquired Alterian, they divested Social Data Intelligence and SM2 in 2017. Social Data Intelligence (formerly SM2) was a listening platform that competed directly with Radian6 and Sysomos. It is used by both enterprises and PR/marketing agencies. | $400 per month |
Zoho Social | Score8.8 out of 10 | N/A | Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),… | $15 per month |
| Social Data Intelligence SM2 | Zoho Social | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing. | ||||||||||||||
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| Social Data Intelligence SM2 | Zoho Social | |
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| Considered Both Products | No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | 99% Would buy again 320 Answers | |
| Delivers good value for the price | ||
No answers on this topic | 99% Delivers good value for the price 300 Answers | |
| Happy with the feature set | ||
No answers on this topic | 98% Happy with the feature set 317 Answers | |
| Lived up to sales and marketing promises | ||
No answers on this topic | 99% Lived up to sales and marketing promises 287 Answers | |
| Implementation went as expected | ||
No answers on this topic | 99% Implementation went as expected 307 Answers | |
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| Listening/monitoring |
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| Publishing |
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| Engagement |
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| Marketing |
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| Reporting/analytics |
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| Account management |
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| Social Data Intelligence SM2 | Zoho Social | |
|---|---|---|
| Likelihood to Recommend | - | 9.2 |
| Likelihood to Renew | - | 10.0 |
| Usability | - | 9.2 |
| Availability | - | 8.2 |
| Performance | - | 8.2 |
| Support Rating | - | 9.3 |
| Online Training | - | 8.2 |
| Implementation Rating | - | 8.4 |
| Configurability | - | 7.3 |
| Ease of integration | - | 3.6 |
| Product Scalability | - | 8.2 |
| Vendor post-sale | - | 8.2 |
| Vendor pre-sale | - | 8.2 |
| Social Data Intelligence SM2 | Zoho Social | |
|---|---|---|
| Likelihood to Recommend | No answers on this topic |
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| Pros | No answers on this topic |
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| Cons | No answers on this topic |
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| Likelihood to Renew | No answers on this topic |
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| Usability | No answers on this topic |
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| Support Rating | No answers on this topic |
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| Alternatives Considered | No answers on this topic |
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| Return on Investment | No answers on this topic |
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| ScreenShots | Zoho Social Screenshots |









