Socedo vs. Trustpilot

Socedo is very well suited to B2C style businesses that want to grow their following on Twitter but in a targeted way. It is perfect for starting the conversation with those users and directing them to offers and/or gated content.

Incentivized

TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers. TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.

• Targeting the right Twitter followers.
• Connecting with Twitter followers.
• Engaging with your new followers.

Incentivized

• Their website UI allows for fluid visualizations and analysis of the review data.
• Their website widget integrates well with the website allowing us to display reviews dynamically.
• They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.

Incentivized

• The dashboard can be clunky.
• Cost price is a little high for many.

Incentivized

• It would be good to have more control over invalid reviews.
• It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
• Ideally, the data could be integrated into our website easier.

Incentivized

It's expensive and customer service is not the best.

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

Socedo differs from Narrow in that it requires manual approval of the accounts you wish to follow where Narrow is much more automated in its approach. Socedo also provides additional functionality that is lacking in Narrow with the automated messages that can also be A/B split tested.

Incentivized

We also evaluated Bazaarvoice when considering adding customer reviews. Completing a tax return takes time and energy from our customers. We did not want them to fill out a lengthy questionnaire-type review. We wanted to make the review process as simple as possible. Bazaarvoice seemed to be well-suited for retail brands but not for finance. I had used Bazaarvoice at a previous employer and implementing the review stars in our Google ads was a lengthier process back then. It may have changed now. The review stars automatically appeared in our Google ads after we reached 100 reviews. Implementing Trustpilot into our tech stack was a much easier process as well.

Incentivized

• We have grown our Twitter followers significantly.
• Socedo has directed a large number of our followers to our website so our traffic has increased.

Incentivized

• We've seen an increase in CTR and CVR while lowering our CPAs using our reviews in our display and social media ads.
• Integrating the star rating with our Google Ads was automatic and we saw a lift in CTR when the stars were added.
• We saw an uptick in traffic in from our Trustpilot review page to our website.

Incentivized