Snagit vs. Vidyard

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Snagit
Score 9.3 out of 10
N/A
Snagit is screen capture and recording software from TechSmith, that lets users capture the screen and camera, add additional context, and share images, GIFs, or videos across preferred platforms.N/A
Vidyard
Score 9.6 out of 10
N/A
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
$0
per month per user
Pricing
SnagitVidyard
Editions & Modules
No answers on this topic
Free
$0
per month per user
Starter
$59
per month per user
Enterprise
Custom Pricing
per year
Teams
Contact Sales
per month per user
Offerings
Pricing Offerings
SnagitVidyard
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOne-time license cost One license per user - install on 2 machines, for work and home use Compatible with Windows and MacOS Optional Maintenance renewal - first year included FREE Upgrade to the next version Phone, chat and email support Access to Snagit Certification with 20+ exclusive how-to videos Enhanced Screencast integration to share content, plus the newest starter Assets for Snagit
More Pricing Information
Community Pulse
SnagitVidyard
Features
SnagitVidyard
Video Marketing
Comparison of Video Marketing features of Product A and Product B
Snagit
-
Ratings
Vidyard
6.1
Ratings
21% below category average
Lead generation00 Ratings7.90 Ratings
Video personalization00 Ratings9.10 Ratings
eCommerce00 Ratings2.80 Ratings
Support for advertisements00 Ratings5.50 Ratings
Video SEO00 Ratings6.30 Ratings
Integration to Marketing Automation00 Ratings5.40 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
Snagit
-
Ratings
Vidyard
5.1
Ratings
19% below category average
Integration to Salesforce.com00 Ratings2.90 Ratings
Integration to Marketo00 Ratings5.00 Ratings
Integration to HubSpot00 Ratings5.20 Ratings
Integration to Eloqua00 Ratings7.30 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
Snagit
-
Ratings
Vidyard
8.3
Ratings
7% below category average
Video access controls00 Ratings8.50 Ratings
User management00 Ratings6.20 Ratings
Video link sharing00 Ratings10.00 Ratings
Internal video00 Ratings8.50 Ratings
External video00 Ratings8.50 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
Snagit
-
Ratings
Vidyard
6.0
Ratings
34% below category average
Player customization00 Ratings5.50 Ratings
Embedded videos00 Ratings5.70 Ratings
Video quality / Bandwidth controls00 Ratings4.90 Ratings
Mobile compatibility00 Ratings7.70 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
Snagit
-
Ratings
Vidyard
8.0
Ratings
2% above category average
A/B testing00 Ratings6.30 Ratings
Streaming quality reports00 Ratings9.00 Ratings
Per viewer tracking00 Ratings9.20 Ratings
Per video tracking00 Ratings9.20 Ratings
Video analytics dashboard00 Ratings6.20 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
Snagit
-
Ratings
Vidyard
6.1
Ratings
35% below category average
On-Demand video00 Ratings6.10 Ratings
Live streaming00 Ratings5.40 Ratings
Impact of streaming on network00 Ratings7.30 Ratings
Video upload & format support00 Ratings6.20 Ratings
Video library / File management00 Ratings5.60 Ratings
Video portal00 Ratings6.20 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
Snagit
-
Ratings
Vidyard
6.1
Ratings
26% below category average
Video comments00 Ratings6.10 Ratings
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SnagitVidyard
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Atlassian Loom
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User Ratings
SnagitVidyard
Likelihood to Recommend
8.9
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
10.0
(0 ratings)
Usability
7.5
(0 ratings)
8.9
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
9.0
(0 ratings)
7.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
10.0
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
SnagitVidyard
Likelihood to Recommend
As mentioned the ability to take screen captures with just a keystroke is great. Snagit has a nice suite of markup and manipulation tools that are great. Video recording is good and stable, with many options for sound, etc. What Snagit is not is a video editor. If that is what you are looking for this is not it. However, if you need one good tool that will have you covered for grabbing and sharing captures and video Snagit is perfect.
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In my industry, there really isn't a time that I feel would be inappropriate to use the tool. I feel it's most useful to an audience that you haven't connected with yet, however. I think your content is what can get you into trouble. A friend of mine was blocked from a decent amount of prospects after sending a video promoting a happy hour.
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Pros
  • Video capture - the countdown feature is great so you can set the scene. And you can convert to a gif and easily copy and paste to an email or messenger app.
  • Markup - easily blur areas, crop, cut out (in the middle of images), add text, add arrows or boxes around areas and much more.
  • Scrolling capture - allows me to grab images that span several scrolls to get everything in one image.
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  • The UI is really easy to use, especially for new users looking to get up to speed fast
  • On the paid version, I really like being able to download the videos
  • For onboarding new people and explaining processes, I like the playlist feature
  • For sensitive data, I like being able to password our videos
  • I like being able to brand our video player page
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Cons
  • I'd love to see more video editing abilities. For example, adding a highlight box inside of a movie before saving it to a GIF.
  • Snagit has limited font options when adding and editing text. Integrating with Google fonts or even adding support/making it clear how to add custom fonts would improve usability.
  • Adding the ability to fill while erasing. For example, if erasing an element from a white background, auto-fill in the erased patch with white, or some other custom color. Instead, I have to rely on copy/pasting from other areas in the picture.
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  • It would be great if there could be a manager view so we don't have to give them admin privileges to see their team's vidyard videos.
  • It would be great to be able to see who viewed the video if multiple people are on the email.
  • It would be great if we could make the videos dynamic so that it would insert a person's first name or SL booking based off dynamic fields in SL.
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Likelihood to Renew
I think that the tool is excellent for what it is being used for. I particuarly like the ability to capture content from the screen whilst using the scroll wheel on my mouse. It is very annoying when your try to capture something with grab and you can't scroll which leads to multiple images
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It has been an integral part of both our employees and customers experience. I would highly recommend VidYard to anyone looking for new ways to make their support interactions more personable and efficient. Not only that, but is a huge value add for existing customers of the HubSpot product as well.
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Usability
It's button centric for easy access to every feature. Everything allows undo! It works like any other standard Windows application. Everyone can be a professional without having to select every feature yourself by using the built in styles with just one click of a button in most cases. Every button is clearly labeled too.
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Vidyard does what it is supposed to do, but it takes regular use and adoption to really get any benefit. It is much more beneficial as a 1:1 personal sales video tool than in mass marketing email blast campaigns. The analytics are insightful and the tool has some cool ways to make videos more interactive and branded.
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Reliability and Availability
No answers on this topic
Absolutely, the unpredictable nature of technology always keeps us on our toes. However, I'm pleased to share that my experience with Vidyard has been remarkably consistent and reassuring. To date, I haven't encountered any instances of service outages. This unparalleled reliability and dependability have instilled a high level of confidence in the platform, making it a stalwart companion in our digital endeavors. While the tech landscape can be uncertain, Vidyard's track record of steadfast performance has truly set it apart.
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Performance
No answers on this topic
It performs very well. I have never had any bugs while recording, and none of the videos have been impaired or corrupted. I don't believe it integrates with any other software but you could contact the company to learn more. I am not sure if it is only available on Chrome.
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Support Rating
I've actually never had to contact support as the tool is easy to use. One aspect is that they upgrade and send email notifications of the upgrades. They don't charge extra for upgrades and their enhancements fall in line with the way we use the tool. We haven't had to submit any upgrade requests as the tool already does what we need it to do.
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Customer support at Vidyard has always been good. When I first looked into the product, the salesperson took a consultative approach that allowed me to see how Vidyard would benefit our specific use case. Since coming on board, the customer service team has been quick to respond if I have any questions.
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In-Person Training
No answers on this topic
The training experience proved to be tremendously valuable. Our dedicated representative exhibited an exceptional level of helpfulness and patience as she skillfully addressed all of our inquiries. Notably, she went beyond merely answering questions, providing us with a wealth of resources and sharing best practices that are pivotal for our success in utilizing the software.Her guidance transcended the boundaries of a conventional training session, empowering us with insights that extend far beyond the immediate
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Online Training
No answers on this topic
The online training experience proved to be incredibly valuable. Our dedicated representative demonstrated exceptional patience and unwavering support in addressing our queries and requests, which greatly contributed to our learning process. Their guidance was pivotal in helping us navigate the intricacies of the training, ensuring that we absorbed the material effectively.
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Implementation Rating
It's a simple next next finish install. The SnagIt Library in the user profile should probably be backed up to make sure they have access to their old screen captures. We frequently will go back to previous captures and add context bubbles etc. when software changes to show the "old" vs "new". Also, go to SnagIt's website and download the additional Stamp Sets for the user. These are terrific. I wish there was one download to get them all, but you have to download and install them one set at a time. It's worth it - especially for training how-to's.
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It's pretty straightforward. The bulk of the work goes on outside of Vidyard - it's the time required to add different videos to your website - that was probably the only difficult part and had nothing to do with Vidyard.
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Alternatives Considered
Windows free snipping tool - Con: had to save each screen shot before I could take another screen shot and couldn't draw nice circles/rectangles around the area of the screen shot to bring attention. Chrome plugin options - Con: editing tools were lacking.
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Vidyard seems to be the easiest to use especially for our sales teams. Our Customer Advocate and Implementation Teams do use CloudApp. It seems similar, but less applicable for sales. Vidyard has awesome Salesforce and HubSpot integrations!
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Scalability
No answers on this topic
The product exhibits an exceptional degree of scalability, accommodating diverse usage scenarios across various departments within our organization. This remarkable flexibility has enabled us to harness the software's potential in ways tailored to the unique needs of each team.In particular, the impact on our communication efforts with both potential and existing customers has been truly transformative.
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Return on Investment
  • Snagit isn't a very expensive product in general so it has been a huge ROI for us
  • It saves me countless amounts of time each day
  • I'm able to share instructions much easier and allows for more time spent on other tasks
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  • Vidyard has shown a greater number of email opens when sent to prospects.
  • I believe the ROI for Vidyard has been well received and definitely worth the $$$.
  • We have had a greater number of people attending events when invited through Vidyard. This has led to more opportunities being created.
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ScreenShots

Vidyard Screenshots

Screenshot of where users can record and send sales videos from a browser, desktop, or phone to connect, convert, and close—all while remote.Screenshot of how screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of some insights into viewer behavior, displayed within Vidyard's video analytics. Here, viewers can track video views, engagement, and drop-off rates to understand how an audience interacts with content and optimize video strategy for maximum impactScreenshot of how CRM integrations push video view data to lead and contact records. Viewing data can be used to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of Vidyard's customizable calls-to-action (CTAs), used to drive conversions and capture leads. Clickable buttons and forms can be added directly to videos to encourage viewers to take the next step, whether it's downloading a resource or signing up for a demo.Screenshot of some of Vidyard's integrations.