SMTP2GO vs. SparkPost (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMTP2GO
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…N/A
SparkPost (discontinued)
Score 2.8 out of 10
N/A
SparkPost offered real-time analysis of email delivery and customer engagement as well as personalized email templates. The service has been discontinued.
$30
per month
Pricing
SMTP2GOSparkPost (discontinued)
Editions & Modules
No answers on this topic
Starter
$30
per month
Premier
$75
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
SMTP2GOSparkPost (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Community Pulse
SMTP2GOSparkPost (discontinued)
Best Alternatives
SMTP2GOSparkPost (discontinued)
Small Businesses
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Medium-sized Companies
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Enterprises
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 10.0 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SMTP2GOSparkPost (discontinued)
Likelihood to Recommend
9.0
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
1.0
(0 ratings)
User Testimonials
SMTP2GOSparkPost (discontinued)
Likelihood to Recommend
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
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SparkPost is great for automated sending of transactional emails. It appears to be designed for developers—it does not allow the creation and sending of emails from within the SparkPost user interface. If you're building a software system that needs to send emails, SparkPost is a great choice, but it is not a CRM.
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Pros
  • Bulk email sending in the thousands of emails per day
  • Email with large attachments going to a large number of users
  • Email logging for audit/tracking purposes
  • Handling large numbers of sending domains
  • Team admin access for IT to manage settings and view logs
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  • Email Deliverability
  • Last 10 day insights for reporting on email system health
  • Individually viewing users on the suppression list and quickly take off or put back on.
  • API
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Cons
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
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  • A horrifying about-face on pricing after guaranteeing a lifetime rate.
  • A steep drop in customer care and customer service quality.
  • Increased prices compared to competitors.
  • Clumsy email templating system.
  • Lack of integration with other messaging systems.
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Likelihood to Renew
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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No answers on this topic
Usability
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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No answers on this topic
Support Rating
I've only needed support for the software once or twice the 5+ years i've used it. I found their support responsive and helpful at each encounter. They seem to have the same level of commitment to their enterprise as I do to mine which is refreshing.
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Would give it a zero if I could. Their customer service used to be incredible; fast response times, really hands-on with their users, and a pretty regular feedback process. They sent me an awesome t-shirt that became part of my go-to climbing gear. But for the past year, their response times went way down, their customer service was less helpful and generally a lot more rude, and they haven't asked for customer input once since their leadership change
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Alternatives Considered
Our goal was to find a product what fit those needs:
  • Can be use with SMTP protocol to relay emails from our webhosting environment
  • Have an API to manage the account and offer the ability to also send emails
The competition was offering too much options and services that we wouldn't use but still had to pay for while SMTP2GO fulfilled our needs with a verry competitiveThe competition was offering too much options and services that we wouldn't use (but still had to pay for anyways) while SMTP2GO fulfilled our needs with a verry competitive pricing.
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I'd say SparkPost is probably the worst option of the three email API products I've used. It has the worst customer service, the fewest features, and costs significantly more than SendGrid, even though SendGrid lets you integrate all of Twilio's other features into a broader set of communications media. In addition, the API and documentation were easy enough to use and integrate, but the templating system has also caused a lot of headaches for us.
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Return on Investment
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
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  • We used at the first time the free version which worked awesome.
  • We didn't have to spend our time writing all the features that SparkPost has included.
  • The dashboard give us all the information that we need to know regarding the status of the emails that have been sent from the app
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ScreenShots

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.