TrustRadius

SMSAPI vs. WebEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMSAPI
Score 10.0 out of 10
N/A
SMSAPI is a bulk SMS messaging service available via the Customer Portal, mobile app or by integrating SMS API, enabling integration with one's own IT systems, including e-commerce and CRM. The vendor states SMSAPI service is used by 7000 customers, both the largest global concerns, local businesses as well as public institutions and offices. The platform enables running personalized advertising and promotional SMS campaigns and supports customer service activities…N/A
WebEngage
Score 8.0 out of 10
N/A
WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push Notifications Web Push Notification Email Marketing SMS Marketing Facebook Remarketing According to the vendor, cross-device tracking helps keep communication coherent and contextual, making the…N/A
Pricing
SMSAPIWebEngage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SMSAPIWebEngage
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.
More Pricing Information
Community Pulse
SMSAPIWebEngage
Features
SMSAPIWebEngage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SMSAPI
-
Ratings
WebEngage
7.4
Ratings
3% below category average
Dynamic content00 Ratings7.30 Ratings
Ability to test dynamic content00 Ratings7.70 Ratings
Mobile optimization00 Ratings6.30 Ratings
Email deliverability reporting00 Ratings7.10 Ratings
List management00 Ratings7.80 Ratings
Triggered drip sequences00 Ratings8.20 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SMSAPI
-
Ratings
WebEngage
6.1
Ratings
24% below category average
Lead nurturing automation00 Ratings6.60 Ratings
Automated sales alerts and tasks00 Ratings5.60 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
SMSAPI
-
Ratings
WebEngage
6.9
Ratings
7% below category average
Calendaring00 Ratings8.00 Ratings
Event/webinar marketing00 Ratings5.70 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SMSAPI
-
Ratings
WebEngage
7.2
Ratings
2% below category average
Dashboards00 Ratings7.50 Ratings
Standard reports00 Ratings7.50 Ratings
Custom reports00 Ratings6.70 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SMSAPI
-
Ratings
WebEngage
7.1
Ratings
5% below category average
API00 Ratings8.20 Ratings
Role-based workflow & approvals00 Ratings7.10 Ratings
Customizability00 Ratings6.80 Ratings
Integration with Salesforce.com00 Ratings6.10 Ratings
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SMSAPIWebEngage
Small Businesses
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Score 9.0 out of 10
Vbout
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Score 9.9 out of 10
Medium-sized Companies
LocaliQ
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Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
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Score 8.5 out of 10
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Score 9.0 out of 10
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User Ratings
SMSAPIWebEngage
Likelihood to Recommend
9.0
(0 ratings)
7.3
(0 ratings)
User Testimonials
SMSAPIWebEngage
Likelihood to Recommend
We use SMSAPI in our client's projects. Mainly it is useful for sending urgent notifications ex. Action required from the user. Moreover, its use as remarketing channel for registered users that not decided to purchase or as promotional offers with additional items on sale or discounts.
JM
Jedrzej Marciniak
CTO (Chief Technical Officer)
Read full review
When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer
Rohit Asesh
Deputy Manager - Digital Marketing
Read full review
Pros
  • Easy integration with API.
  • Two main methods of showing sender in inbox.
  • Sending SMS from application.
JM
Jedrzej Marciniak
CTO (Chief Technical Officer)
Read full review
  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer
Rohit Asesh
Deputy Manager - Digital Marketing
Read full review
Cons
  • Everything is ok.
JM
Jedrzej Marciniak
CTO (Chief Technical Officer)
Read full review
  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer
Rohit Asesh
Deputy Manager - Digital Marketing
Read full review
Alternatives Considered
We use SMSAPI because we have recommendations from trusted sources about this solution. As for now, everything is great. It works as supposed and fulfills all requirements.
JM
Jedrzej Marciniak
CTO (Chief Technical Officer)
Read full review
WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Atul Chaudhary | TrustRadius Reviewer
Atul Chaudhary
Product Manager
Read full review
Return on Investment
  • Boost CTR & sales.
  • Helps with abandoned baskets.
  • Improves UX and engagement.
JM
Jedrzej Marciniak
CTO (Chief Technical Officer)
Read full review
  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Verified User
Anonymous
Read full review
ScreenShots

SMSAPI Screenshots

Screenshot of SMSAPI Customer Portal

WebEngage Screenshots

Screenshot of Webengage dashboard - User AnalyticsScreenshot of Webenagge dashboard - User DetailsScreenshot of Webengage dashboard - Creating Mobile notificationsScreenshot of Webengage dashboard - Creating EmailsScreenshot of Webengage Dashboard - Journey DesignerScreenshot of Webengage Dashboard - Journey Designer (2)