Smartvel vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smartvel
Score 10.0 out of 10
N/A
N/AN/A
Sprinklr Marketing
Score 8.0 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
SmartvelSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SmartvelSprinklr Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SmartvelSprinklr Marketing
Features
SmartvelSprinklr Marketing
Content Creation
Comparison of Content Creation features of Product A and Product B
Smartvel
9.7
Ratings
19% above category average
Sprinklr Marketing
7.0
Ratings
14% below category average
Ideation9.00 Ratings5.00 Ratings
Content collaboration10.00 Ratings8.20 Ratings
Content calendar10.00 Ratings9.60 Ratings
Approval workflows00 Ratings5.00 Ratings
Network for content licensing/production00 Ratings7.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Smartvel
8.0
Ratings
1% below category average
Sprinklr Marketing
8.0
Ratings
1% below category average
Content hub8.00 Ratings9.10 Ratings
Forms / Gated content8.00 Ratings5.50 Ratings
Embedded CTAs8.00 Ratings9.10 Ratings
Content distribution8.00 Ratings7.30 Ratings
Content promotion8.00 Ratings8.10 Ratings
Content automation8.00 Ratings9.10 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Smartvel
8.0
Ratings
2% above category average
Sprinklr Marketing
8.5
Ratings
8% above category average
Closed-loop tracking and reporting8.00 Ratings8.50 Ratings
Content performance analytics8.00 Ratings9.60 Ratings
Audience profiling and targeting00 Ratings8.10 Ratings
Campaign optimization dashboard00 Ratings7.70 Ratings
Competitive analytics00 Ratings8.50 Ratings
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SmartvelSprinklr Marketing
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Medium-sized Companies
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Enterprises
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
SmartvelSprinklr Marketing
Likelihood to Recommend
10.0
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
SmartvelSprinklr Marketing
Likelihood to Recommend
It’s takes weight off your staff and allows them to concentrate on sales but also allows your staff to have the first hand knowledge of the tool by using themselves so they can guide the customer if needed. I personally like this type of thing as a self server type of customer
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Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
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Pros
  • Adaptable
  • Quick
  • Clear
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  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
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Cons
  • Translator tool can always be improved
  • They have had to adapt the service so dilution could be an issue
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  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
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Support Rating
No answers on this topic
Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling
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Alternatives Considered
No answers on this topic
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
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Return on Investment
  • Reduced cost
  • Increased confidence
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  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
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ScreenShots