Smartlook vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Smartlook
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
UserTesting
Score 8.0 out of 10
N/A
UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.N/A
Pricing
SmartlookUserTesting
Editions & Modules
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
No answers on this topic
Offerings
Pricing Offerings
SmartlookUserTesting
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
SmartlookUserTesting
Best Alternatives
SmartlookUserTesting
Small Businesses
Lucky Orange
Lucky Orange
Score 3.2 out of 10
Smartlook
Smartlook
Score 8.2 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Optimal
Optimal
Score 9.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.1 out of 10
Optimal
Optimal
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SmartlookUserTesting
Likelihood to Recommend
9.0
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
8.3
(0 ratings)
Usability
10.0
(0 ratings)
8.1
(0 ratings)
Availability
9.1
(0 ratings)
9.1
(0 ratings)
Performance
8.2
(0 ratings)
9.1
(0 ratings)
Support Rating
10.0
(0 ratings)
8.3
(0 ratings)
Implementation Rating
7.3
(0 ratings)
4.6
(0 ratings)
Configurability
8.2
(0 ratings)
7.3
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
9.1
(0 ratings)
User Testimonials
SmartlookUserTesting
Likelihood to Recommend
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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When working with general market customers. For example, a person between the ages of 30 and 60 who has a checking account and a mortgage with their primary bank, as long as they don't get too specific about a particular bank.
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Pros
  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
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  • Product Manager who follows up on your UserTesting usage and gives advice/support when you need it.
  • UserTesting University is a great platform to learn how to use UT and general information about research.
  • UserTesting can find participants quickly, so you won't need to wait long before you can start the analysis.
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Cons
  • Events -- but I think this is something that we could improve ourselves in our system.
  • Create some suggestions for funnels and heatmaps.
  • Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
  • Send an e-mail with main insights.
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  • A centralized platform to recommend products and use cases would be handy so that users can suggest what they could use more of.
  • Integration with newer payment methods and gift card services could expand the user base.
  • Some products are business-critical and thus require sophisticated testing. This service could be added.
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Likelihood to Renew
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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I'm actually trying to get a license for my current job at my current company (recently moved to a new company). I gave it this rating because I am about to go to our executive to ask that we purchase it! I know that there will be value because we are forecasting a high volume of research next year
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Usability
Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.
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It can be difficult to organize our tests and go back and find information. I think the AI tools are helping and will help with this, but for now it is time consuming to sort through all of the tests and information and then synthesize it and share it with others. It just takes a lot of time.
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Reliability and Availability
No answers on this topic
Never encountered any problems
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Performance
No answers on this topic
Perfectly fine. Never had any problems.
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Support Rating
I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.
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I've used the "power hour," as I think it's called. This really helped me gain a greater understanding of my specific needs and wants from the platform. This excellent service points to the excellent relationship UserTesting provides its clients. I would recommend this service to any of my colleagues.
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Implementation Rating
No answers on this topic
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.
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UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests. Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and you can do both moderated and unmoderated sessions. The UI isn’t as seamless as UserTesting’s, but it gets the job done and it's pretty flexible in terms of study setup and participant targeting.
Trymata is the most basic, but it’s relatively straightforward and affordable. You still get session recordings and written responses, but lacks dashboard polish or advanced features. It’s great for smaller teams or one-off tests.
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Scalability
No answers on this topic
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
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Return on Investment
  • We have increased the conversion rate from the beginning till now with 120%.
  • We redesigned our landing pages and decreased the bounce rate by 41%.
  • We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.
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  • We can build tests and gather the insights from those tests to validate our products at a breakneck pace.
  • By quickly validating our assumptions, we can adjust or refine our designs to ensure the final results are more user-focused.
  • Recently, by testing and comparing two different flows for a form, we were able to create the right solution that gave us better leads compared to the former form. This results in better leads, better data about the user, and better support at the end for this user.
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ScreenShots

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.