Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Smartlook
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
Mixpanel
Smartlook
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
Mixpanel
Smartlook
Free Trial
No
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
All Smartlook packages support both web and mobile app platforms.
Mixpanel is a versatile platform that integrates features to connect every work team and get the best out of them in productivity and results. Moreover, it will improve the flow of information and interaction between all your company staff; it will unify and help promote collaboration between the different work areas. Without a doubt, I highly recommend this software
Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
Mixpanel has flexible plans that work for smaller startups as well.
I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
Events -- but I think this is something that we could improve ourselves in our system.
Create some suggestions for funnels and heatmaps.
Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.
There is no support at all for free-plan users. There used to be a good support but something changed. If everything had gone great we could've considered upgrading but it is so bad that we'll look for an alternative once we finish the current project. Given that the documentation is very poor, there are some aspects in which customer support could have helped a lot, but with no support, we are left with some needs unfulfilled.
I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
Mixpanel is a simple JS script installation. For adding events to track, its simply a matter of adding the code where you want it. Their API and documentation are easy to understand and use.
Datanomix is an excellent tool, with similar characteristics; however, Mixpanel has been our preference for two main reasons: one, to have customization and to be able to adapt the interface and tools to our use, and two, to be able to count on reports that it automates the work of sales analysis and being able to evaluate progress.
Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.
User event data has helped us improve our product, which has increased subscriptions.
Being able to send helpful messages to some users who drop off after certain events has helped us reduce our churn.
We have been able to identify the Monthly super-active users, understand their usage of our product, which we use to conduct focus groups to help us shape the product.
We have increased the conversion rate from the beginning till now with 120%.
We redesigned our landing pages and decreased the bounce rate by 41%.
We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.
