Fullstory vs. Smartlook

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Smartlook
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…
$55
per month 5000 sessions
Pricing
FullstorySmartlook
Editions & Modules
Business
Contact Sales
Enterprise
Contact Sales
Pro
$55
per month 5000 sessions
Free
Free forever
per month 3000 sessions
Enterprise
Custom pricing
Offerings
Pricing Offerings
FullstorySmartlook
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsAll Smartlook packages support both web and mobile app platforms.
More Pricing Information
Community Pulse
FullstorySmartlook
Features
FullstorySmartlook
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Fullstory
6.2
Ratings
20% below category average
Smartlook
-
Ratings
Responsive Design for Web Access7.90 Ratings00 Ratings
Mobile Application7.90 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.90 Ratings00 Ratings
Mobile App Analytics6.40 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Fullstory
9.2
Ratings
2% below category average
Smartlook
-
Ratings
Heatmap tool9.90 Ratings00 Ratings
Click analytics9.00 Ratings00 Ratings
Scroll maps9.00 Ratings00 Ratings
Form fill analysis9.00 Ratings00 Ratings
Conversion tracking9.90 Ratings00 Ratings
Goal tracking7.90 Ratings00 Ratings
Funnel Analysis8.00 Ratings00 Ratings
Session Recording and Replay10.00 Ratings00 Ratings
User Segmentation10.00 Ratings00 Ratings
User Ratings
FullstorySmartlook
Likelihood to Recommend
9.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.7
(0 ratings)
8.9
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Availability
9.0
(0 ratings)
9.1
(0 ratings)
Performance
8.0
(0 ratings)
8.2
(0 ratings)
Support Rating
8.3
(0 ratings)
10.0
(0 ratings)
Implementation Rating
7.5
(0 ratings)
7.3
(0 ratings)
Configurability
7.0
(0 ratings)
8.2
(0 ratings)
Ease of integration
9.0
(0 ratings)
9.1
(0 ratings)
Product Scalability
8.0
(0 ratings)
8.2
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
9.1
(0 ratings)
User Testimonials
FullstorySmartlook
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Smartlook is best for screen recordings. Especially when you are running MVPs. However, its pricing is very high. If your daily visitors are too much then either you will have to lose many of your recordings or you will have to pay too much money.
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Pros
  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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  • Funnels are both easy to configure yet comprehensive enough to detect complicated customer journeys.
  • Real-time recording provides exceptional insights to our design & engineering teams.
  • Session recording is surprisingly lightweight and seems to cause no substantial performance degradation for our customers.
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Cons
  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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  • Events -- but I think this is something that we could improve ourselves in our system.
  • Create some suggestions for funnels and heatmaps.
  • Give general insights for a certain period of time, e.g. from Oct. 7th to 12th, 75 users left the checkout step and 60% of them left due to a payment issue. IDK just bringing some ideas!
  • Send an e-mail with main insights.
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Likelihood to Renew
The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
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As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
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Usability
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Smartlook is very intuitive and simple for an average programmer (I don't know if it will be as simple for a normal user). We have never had to resort to looking for information on the web or ask for help for something we didn't understand or didn't work as expected.
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Reliability and Availability
We've never had issues with availability
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No answers on this topic
Performance
It seems the performance is really good and always loads quickly
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No answers on this topic
Support Rating
Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
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I am always very happy when a company offers the option to use online chat, as I do not like to call customer support and writing an email is just too slow and cumbersome. I did not even expect a reply right away, yet it took the customer support team less than a minute to respond to my problem.
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Implementation Rating
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
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No answers on this topic
Alternatives Considered
Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
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Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some custom dashboards.
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Scalability
Full story was easy to scale with the growth of our teams and organisation
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No answers on this topic
Return on Investment
  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
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  • We have increased the conversion rate from the beginning till now with 120%.
  • We redesigned our landing pages and decreased the bounce rate by 41%.
  • We rethinked and redesigned our menu structure and internal site linking to increase the time users spent on our site based on the data we got from Smartlook analysis.
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ScreenShots

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

Smartlook Screenshots

Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps