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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Fullstory

    Score9.1 out of 10
    N/AFullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A

    Smartlook

    Score8.2 out of 10
    Small Businesses (1-50 employees)
    Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and build conversion funnels. Data is seen on one central dashboard, which enables sharing and collaborating with colleagues. This is to support clear, data-driven decision-making for product managers,…

    $55

    per month 5000 sessions

    Pricing
    FullstorySmartlook
    Editions & Modules
    Business
    Contact Sales
    Enterprise
    Contact Sales
    Pro
    $55
    per month 5000 sessions
    Free
    Free forever
    per month 3000 sessions
    Enterprise
    Custom pricing
    Offerings
    Pricing Offerings
    FullstorySmartlook
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional DetailsAll Smartlook packages support both web and mobile app platforms.
    More Pricing Information
    Community Pulse
    FullstorySmartlook
    Considered Both Products
    Fullstory
    Chose Fullstory
    We evaluated several tools when it came to selecting Session Replay and it came down to FullStory and Smartlook. Overall, we found the interface on FullStory to be cleaner and more intuitive and we received input from engineering and support teams that the sessions were easier …
    Incentivized
    Smartlook
    Chose Smartlook
    FullStory is more complex, detailed, better-looking and way more expensive. Therefore I think it makes sense to start with Smartlook at least. FullStory also has yearly plans which is really annoying. Hotjar doesn't have browser error logging which is a huge disadvantage for …
    Incentivized
    Chose Smartlook
    Like I mentioned, Smartlook is younger than FullStory and it seems like they're trying to improve. The dashboards are lacking. I wish I had more control over what I see there instead of the standard. We use the API to determine customer name and company and I'd like to see some …
    Incentivized
    Chose Smartlook
    Smartlook gave us better data with faster set-up, smaller learning curve, and for far less expensive compared to FullStory and other tools we evaluated. Because we manage several sites but are a small shop, it is really important to us that our analytics tools are easy to set …
    Incentivized
    Chose Smartlook
    I used FullStory for the past 4 years and I loved it, but I never really used all the functionalities it offers because the price is insane high for the type of company I worked for. With Smartlook I feel I have access to more functionalities with a much better deal.
    Incentivized
    Chose Smartlook
    None of the other session recording apps offer support for native Android or iOS apps.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    66 Answers
    98%
    Would buy again
    113 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    46 Answers
    98%
    Delivers good value for the price
    101 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    68 Answers
    99%
    Happy with the feature set
    114 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    39 Answers
    97%
    Lived up to sales and marketing promises
    94 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    95%
    Implementation went as expected
    104 Answers
    Features
    FullstorySmartlook
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Fullstory and Smartlook
    Feature
    Fullstory
    6.2
    19 Ratings
    26% below category average
    Smartlook
    -
    Ratings
    Responsive Design for Web Access7.917 Ratings00 Ratings
    Mobile Application7.910 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.913 Ratings00 Ratings
    Mobile App Analytics6.412 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Fullstory and Smartlook
    Feature
    Fullstory
    9.2
    49 Ratings
    2% below category average
    Smartlook
    -
    Ratings
    Heatmap tool9.937 Ratings00 Ratings
    Click analytics9.044 Ratings00 Ratings
    Scroll maps9.033 Ratings00 Ratings
    Form fill analysis9.026 Ratings00 Ratings
    Conversion tracking9.928 Ratings00 Ratings
    Goal tracking7.923 Ratings00 Ratings
    Funnel Analysis8.034 Ratings00 Ratings
    Session Recording and Replay10.048 Ratings00 Ratings
    User Segmentation10.043 Ratings00 Ratings
    User Ratings
    FullstorySmartlook
    Likelihood to Recommend
    10.0
    (72 ratings)
    9.0
    (141 ratings)
    Likelihood to Renew
    9.7
    (9 ratings)
    8.9
    (4 ratings)
    Usability
    10.0
    (1 ratings)
    10.0
    (75 ratings)
    Availability
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Performance
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    8.3
    (61 ratings)
    10.0
    (107 ratings)
    Implementation Rating
    7.5
    (56 ratings)
    7.3
    (1 ratings)
    Configurability
    7.0
    (1 ratings)
    8.2
    (2 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    8.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    FullstorySmartlook
    Likelihood to Recommend
    Fullstory
    It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
    Incentivized
    Read full review
    Smartlook
    No answers on this topic
    Pros
    Fullstory
    • Tracks users' online experiences from start to finish.
    • Makes it easy to share a customer's experiences with the rest of my team.
    • Allows me to use different methods to find evidence of a customer's experience.
    • Shows page insights via segmentation that help me know where to improve my site.
    • Tracks error clicks and dead clicks for quick insights into site improvements.
    • Integrates with HelpScout for easy access to customer problem-solving.
    Incentivized
    Read full review
    Smartlook
    No answers on this topic
    Cons
    Fullstory
    No answers on this topic
    Smartlook
    • I feel nickel and dimed with the events and funnels.
    • We came from sessions being 30 mins of inactivity and now it's 5-10 mins. Session count has gone up significantly which we weren't prepared for.
    • Recording playback isn't as clean and maneuverable like FullStory.
    Incentivized
    Read full review
    Likelihood to Renew
    Fullstory
    No answers on this topic
    Smartlook
    As my ratings show, I have been absolutely delighted with Smartlook in terms of usability, cost, support, and its benefit to our organization. I have given it such high ratings because I think it has really benefitted our organization and I think it could do the same for other companies too.
    Incentivized
    Read full review
    Usability
    Fullstory
    No answers on this topic
    Smartlook
    No answers on this topic
    Reliability and Availability
    Fullstory
    No answers on this topic
    Smartlook
    No answers on this topic
    Performance
    Fullstory
    No answers on this topic
    Smartlook
    No answers on this topic
    Support Rating
    Fullstory
    No answers on this topic
    Smartlook
    Sofia P. is being our point of contact with the issues we faced. I was unsure about how to explain to her what was going on with the recording numbers (the recording has stopped before we were expecting to), but she readily understood and came with a solution for us in the same day. The problem was blocking our developer to test the integration, so it was great to have support so fast that he could continue his work.
    Incentivized
    Read full review
    Implementation Rating
    Fullstory
    No answers on this topic
    Smartlook
    No answers on this topic
    Alternatives Considered
    Fullstory
    Smartlook is software that records users on a website
    and mobile app. Finding useful information within thousands of recordings is
    made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
    Incentivized
    Read full review
    Smartlook
    It has been a year between the time when I last used Hotjar and first started using Smartlook. I would say both tools are more or less equal when it comes to features, the only 2 differences I can think of are - price and customer support. Smartlook is cheaper and has superior customer services. You have the feeling when interacting with them that they genuinely care.
    Incentivized
    Read full review
    Scalability
    Fullstory
    No answers on this topic
    Smartlook
    No answers on this topic
    Return on Investment
    Fullstory
    • Triage for front end bugs - FullStory can sometimes help you spot a bug in action much more quickly than trying to recreate it on your own
    • Observing customers use new features and understanding why a new feature may be performing better or worse than expected
    Incentivized
    Read full review
    Smartlook
    • Smartlook is used by different individuals from different organizations to have insights into different parts of products. It is used as the sole developer of our website as well as marketing campaigns.
    • Smartlook has an amazing feature which is tracking the activities of return users.
    • It gives reliable and efficient services.
    Incentivized
    Read full review
    ScreenShots

    Fullstory Screenshots

    Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

    Smartlook Screenshots

    Screenshot of HeatmapsScreenshot of RecordingsScreenshot of DashboardsScreenshot of EventsScreenshot of FunnelsScreenshot of Analytics for websites & mobile apps