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SmartFocus, now part of Actito vs. ApiaryAI by Swarmalytics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SmartFocus, now part of Actito

    Score7.3 out of 10
    N/ASmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also…N/A

    ApiaryAI by Swarmalytics

    N/AN/AUsing fascination with the natural world as its fuel, Swarmalytics states that their driving mission is to develop wonder-driven, innovative artificial intelligence applications that can be rapidly commercialized to the collective benefit of businesses, their consumers, and all associated stakeholders. Swarmalytics’ flagship product, ApiaryAI, applies AI mimicking the pollination behavior of honeybees to on-site customer journey optimization for e-commerce operations. ApiaryAI automatically…N/A
    Pricing
    SmartFocus, now part of ActitoApiaryAI by Swarmalytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SmartFocus, now part of ActitoApiaryAI by Swarmalytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    SmartFocus, now part of ActitoApiaryAI by Swarmalytics
    Likelihood to Recommend
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SmartFocus, now part of ActitoApiaryAI by Swarmalytics
    Likelihood to Recommend
    Actito
    Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
    Incentivized
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    Swarmalytics
    No answers on this topic
    Pros
    Actito
    • Push newsletters to customers
    • Managing campaigns
    • Drag and drop builder
    Incentivized
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    Swarmalytics
    No answers on this topic
    Cons
    Actito
    • Drag and drop builder
    • 2-factor authentication
    • Internal integration (the system is too big for an average user what make it hard to use sometimes)
    • Image gallery reliability
    Incentivized
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    Swarmalytics
    No answers on this topic
    Alternatives Considered
    Actito
    We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
    Incentivized
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    Swarmalytics
    No answers on this topic
    Return on Investment
    Actito
    • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
    • On the other hand, the cost of SmartFocus is much higher than a competitor
    Incentivized
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    Swarmalytics
    No answers on this topic
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