Lusha vs. SMARTe Data Platform

I leverage Lusha daily to powerfully qualify and enrich my leads in multiple ways: from supercharging data extracted from CSV files to seamlessly populating phone numbers and email addresses directly from LinkedIn.However, the HubSpot CRM integration truly needs simplification. While I frequently use the standard sequences, I strongly believe they could be dramatically improved by combining email, InMail, and even audio messages. And finally, the conversations module, currently in beta, shows immense promise!

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1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Identify prospect from Linkedin/Sales Navigator pages
• Show email ID and phone numbers of the prospect
• Reflect the correct/complete name of the prospect
• Suggest contacts from similar profiles
• Copy/edit option available for better user friendliness
• It shows relevant information of the prospect's company as well

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• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

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• It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
• It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
• No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• UI could be better.
• Automate the product buying experience.

It suits our requirements perfectly and fits well within our budget

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Invited by TrustRadius (TR) on Vendor's Behalf

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Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.

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Invited by TrustRadius (TR) on Vendor's Behalf

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Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.

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Issues solving

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Fast responding

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It is actually pretty easy. If you already worked with Google Chrome's extensions, you're not going to have any problem. It's actually plug & play – you just need to setup your account, install the extension and start prospecting. Lusha gives you an assistant on the browser that easily allows you to crawl information of any LinkedIn profile you're visiting.

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Independently Invited by TrustRadius

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Lusha is cheaper compared to other competitors, and zoom is much more accurate, but Lusha is cheaper. We use Lusha to find consultants to fill our job roles, and our team finds this tool to be very helpful in reaching out to passive consultants. We have closed some positions using Lusha. We have a team of 200+ recruiters, and we are currently using 6 logins for our head hunters, and they are all happy using Lusha account.

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We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
• Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

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Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info