Sizmek Ad Suite (discontinued) vs. Yandex Direct

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sizmek Ad Suite (discontinued)
Score 10.0 out of 10
N/A
Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.N/A
Yandex Direct
Score 10.0 out of 10
N/A
Yandex Advertising services (Yandex.Direct) include the ability to display ads on Yandex searches and across the Yandex Advertising Network. Services include native advertising for mobile, video advertising, as well as retargeting.N/A
Pricing
Sizmek Ad Suite (discontinued)Yandex Direct
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Sizmek Ad Suite (discontinued)Yandex Direct
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sizmek Ad Suite (discontinued)Yandex Direct
Features
Sizmek Ad Suite (discontinued)Yandex Direct
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Sizmek Ad Suite (discontinued)
4.4
5 Ratings
50% below category average
Yandex Direct
-
Ratings
Data Transfer7.74 Ratings00 Ratings
DSP integration1.05 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Sizmek Ad Suite (discontinued)
7.0
9 Ratings
10% below category average
Yandex Direct
-
Ratings
Ad campaign creation8.09 Ratings00 Ratings
Ad deployment7.09 Ratings00 Ratings
Display advertising8.09 Ratings00 Ratings
Ad display and retargeting segmentation6.54 Ratings00 Ratings
Sequence targeting5.73 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Sizmek Ad Suite (discontinued)
7.8
9 Ratings
1% above category average
Yandex Direct
-
Ratings
Ad dashboards6.09 Ratings00 Ratings
Ad performance reports7.09 Ratings00 Ratings
Ad conversion tracking8.09 Ratings00 Ratings
Ad attribution reporting9.09 Ratings00 Ratings
Cross-channel ad management8.98 Ratings00 Ratings
Ad forecasting and optimization8.06 Ratings00 Ratings
Best Alternatives
Sizmek Ad Suite (discontinued)Yandex Direct
Small Businesses
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.9 out of 10
WordStream
WordStream
Score 6.9 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
WordStream
WordStream
Score 6.9 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sizmek Ad Suite (discontinued)Yandex Direct
Likelihood to Recommend
8.0
(9 ratings)
-
(0 ratings)
User Testimonials
Sizmek Ad Suite (discontinued)Yandex Direct
Likelihood to Recommend
Discontinued Products
I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.
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Yandex
No answers on this topic
Pros
Discontinued Products
  • Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
  • Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
  • Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
  • Simple Creative Hosting - Easy upload and path location details for creative files
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Yandex
No answers on this topic
Cons
Discontinued Products
  • Sizmek's trading desk was a total miss when I tested it a few years ago.
  • I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
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Yandex
No answers on this topic
Alternatives Considered
Discontinued Products
For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
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Yandex
No answers on this topic
Return on Investment
Discontinued Products
  • Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
  • Sizmek has had a postive impact on employee morale due to ease of use
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Yandex
No answers on this topic
ScreenShots