AB Tasty vs. SiteSpect

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

Incentivized

SiteSpect is kind of the difference between the space shuttle and a bicycle. They will both get you places. However Sitespect is considerably more complex and more configurable than most other options that I have seen and used (Optimizely, Visual Website Optimizer, etc.). But those other solutions also have a much lower learning curve and [users] are able to do a lot of things with relatively no coding experience or skill, where SiteSpect really does need capable developers to be utilized well.

Incentivized

• Easy setup - Simple script insertion into site header.
• Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
• Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.

Incentivized

• You can quickly run test campaigns of content and promotions – without burdening valuable IT resources, and without the need for JavaScript tags, code changes, or JavaScript that slow your ability to test, and decrease your site’s speed.

• Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
• Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.

• One current limitation of Sitespect is that the data it captures is numeric. For example, it will not capture a department name variable such as supplements. The workaround is that a user can create a supplement department value capture that fires as 0 or 1. For companies with very large numbers of departments the workaround can be a time consuming process.

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

I'm no longer at the company where I used SiteSpect, but based on my 18+ months as the manager responsible for the use of SiteSpect, I'd definitely recommend continuing with the product. I've since recommended it to one other company. SiteSpect has been a great business partner - the level of customer support that I got was outstanding over the time that I used the product.

The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.

Incentivized

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

Incentivized

When we have any questions on how the tool can be utilized for some unique requirements, they always make excellent suggestions.

There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.

Incentivized

Just need to have your requirements ready such as, what you are expecting from the tool, is there anything specific you want regarding reporting, tracking etc.

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

Incentivized

We haven't seen any platform deliver the flicker-free performance of SiteSpect. While most platforms have improved their business user facing tools since we originally selected SiteSpect, we've never had any doubt about it's advanced capabilities. Any test we can imagine can be run through SiteSpect, and they have provided the support we required when we didn't have the expertise in-house to realize our vision. At this stage, I feel that SiteSpect's user interface lags behind the competition, but it's feature set can't be argued with.

Incentivized

• This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.

Incentivized

• Our clients see large revenue increases
• Insight and better customer service
• Budgetary spending analysis. E.g Do we really need lifestyle photography? etc.