Siteimprove vs. AuthorityLabs, by Traject

Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.

Incentivized

• Keyword tracking and SERP results for organic and paid campaigns for a large volume of keywords.
• Less appropriate if you want a deeper dive for SEO diagnostics and identifying potential fixes.

Incentivized

• User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
• Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling

Incentivized

• Very simple interface that makes it easy to see what's most important - keyword rankings and their performance.
• Uploading new keywords was very easy - you could type in them in or upload a spreadsheet.
• Customizing data - we liked that we could filter our data in different ways.

Incentivized

• I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.

• Doesn't do much more than track rankings and suggest keywords.
• Doesn't provide diagnostics or recommendations for improvement.
• This may have changed since we last used it, but keyword recommendations were not consistently useful.

Incentivized

Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.

I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.

This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.

Incentivized

Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.

Incentivized

On the plus side, for relatively small keyword tracking projects, AuthorityLabs costs less and is simpler to use than these tools. However, it is also much more limited. SEMRush or Serpstat are better options if you also need diagnostics, backlink analysis, simple brand monitoring, and other functions beyond keyword rank position tracking.

Incentivized

• Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
• Siteimprove has helped reduce our broken links, style violations and misspellings.
• Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.

Incentivized

• Because it is a service offered at a low price-point, it is worthwhile.
• It provides an easy to use and simple to navigate interface for monitoring keywords that may be desired for future SEO targeting.

Incentivized