Siteimprove vs. Squirrly SEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Siteimprove
Score 10.0 out of 10
N/A
The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
Squirrly SEO
Score 10.0 out of 10
N/A
Squirrly is an SEO plugin.
$29.99
per month
Pricing
SiteimproveSquirrly SEO
Editions & Modules
No answers on this topic
Pro
$29.99
per month
Business
$71.99
per month
Agency
$75.99
per month
Offerings
Pricing Offerings
SiteimproveSquirrly SEO
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SiteimproveSquirrly SEO
Features
SiteimproveSquirrly SEO
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Siteimprove
7.4
Ratings
8% below category average
Squirrly SEO
-
Ratings
Lead Conversion Tracking10.00 Ratings00 Ratings
Bounce Rate Measurement7.00 Ratings00 Ratings
Device and Browser Reporting5.00 Ratings00 Ratings
Pageview Tracking8.00 Ratings00 Ratings
Event Tracking8.00 Ratings00 Ratings
Reporting in real-time4.00 Ratings00 Ratings
Referral Source Tracking7.00 Ratings00 Ratings
Customizable Dashboards10.00 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Siteimprove
-
Ratings
Squirrly SEO
6.7
Ratings
14% below category average
Keyword analysis00 Ratings8.10 Ratings
Backlink management00 Ratings7.00 Ratings
SERP ranking tracking00 Ratings6.30 Ratings
Page grader00 Ratings8.20 Ratings
Competitive analysis00 Ratings7.00 Ratings
Site audit / diagnostics00 Ratings1.00 Ratings
Site recommendations00 Ratings8.20 Ratings
Task management00 Ratings8.10 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Siteimprove
-
Ratings
Squirrly SEO
8.2
Ratings
8% above category average
Local SEO00 Ratings7.20 Ratings
Social SEO00 Ratings8.20 Ratings
Mobile SEO00 Ratings9.00 Ratings
Global SEO00 Ratings8.20 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Siteimprove
-
Ratings
Squirrly SEO
7.7
Ratings
9% below category average
Multi-domain support00 Ratings7.30 Ratings
Integration with web analytics tools00 Ratings8.10 Ratings
Best Alternatives
SiteimproveSquirrly SEO
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Conductor
Conductor
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SiteimproveSquirrly SEO
Likelihood to Recommend
10.0
(0 ratings)
7.3
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
9.3
(0 ratings)
7.0
(0 ratings)
User Testimonials
SiteimproveSquirrly SEO
Likelihood to Recommend
Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.
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Squirrly SEO is especially suited for a WordPress website owner wanting to up their SEO game, but not knowing where to start. Squirrly does a great job of walking a beginner user through the steps to meet their site optimization goals one focus page at a time. Once, you get over the dated UI Squirrly really offers more than other WordPress SEO plugins.
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Pros
  • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
  • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
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  • It simply works
  • It reminds you to consider keywords and tags
  • The best feature is that it’s simple to use even I can use it
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Cons
  • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
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  • Sometimes the server times out when doing keyboard research which can cause users to repeat tasks, thereby frustrating users.
  • The UI needs to be updated as there may be some bugs/threats on there.
  • It is a bit expensive, therefore a more affordable price would be preferred.
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Usability
Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
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No answers on this topic
Support Rating
I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
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Whilst no live chat, you do get an answer.
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Alternatives Considered
Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.
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The others simply do not compare to Squirrly SEO because it is more efficient, accurate, and effective. Squirrly SEO has increased rankings, traffic, and content optimization, which others simply have not been able to do. Moreover, Squirrly SEO operates like a consultant that guides you or tells you what to do, so that improvements can be done. Furthermore, it has much more features than other software.
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Return on Investment
  • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
  • Siteimprove has helped reduce our broken links, style violations and misspellings.
  • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
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  • No effect whatsoever.
  • Really frustrated by this plugin.
  • It has been very effective at sucking my time for no result.
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