TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Singular

    Score8.1 out of 10
    N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A

    Civis

    Score7 out of 10
    N/ACivis Analytics in Chicago offers their cloud-based marketing analytics platform, the Civis Platform, supporting advanced customer analytics and attribution for media optimization and related marketing and social science research.N/A
    Pricing
    SingularCivis
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SingularCivis
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    SingularCivis
    Small Businesses
    Agency Analytics
    Score9.9 out of 10
    Agency Analytics
    Score9.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score10 out of 10
    Supermetrics
    Score10 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SingularCivis
    Likelihood to Recommend
    8.0
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    SingularCivis
    Likelihood to Recommend
    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
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    Civis Analytics
    No answers on this topic
    Pros
    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
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    Civis Analytics
    No answers on this topic
    Cons
    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
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    Civis Analytics
    No answers on this topic
    Support Rating
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
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    Civis Analytics
    No answers on this topic
    Alternatives Considered
    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
    Read full review
    Civis Analytics
    No answers on this topic
    Return on Investment
    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
    Read full review
    Civis Analytics
    No answers on this topic
    ScreenShots