Singular vs. Supermetrics

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.

Incentivized

• Attribution
• Presenting cohort results
• Reporting

Incentivized

• Supermetrics is easy to use, the ui is helpful for creating queries.
• Supermetrics allows to run the created queries on triggers.
• Supermetrics allows to connect with different data sources like Google analytics etc .,
• Supermetrics sends alert on the failure of queries to the desired email address

Incentivized

• Can't connect pre and post install to all granularity levels.
• Creative reports aren't good enough.

Incentivized

• Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
• No public data for LinkedIn.
• Definitely requires knowledge on how to use Google Data Studio.

Incentivized

Singular (formerly Apsaler) team is beneficial and provides a quick resolution to all the issues. Not only the online team, but we have also had multiple interactions with the team face to face in the office. To have a better understanding of the platform, the team has helped us by providing training sessions, which included thru and thru the working of the platform.

Incentivized

As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).

Incentivized

Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.

Incentivized

• Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
• Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
• Reduced error rate (and therefore troubleshooting) of reporting.

Incentivized

• Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
• Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
• Time! We save a lot of time on our monthly reports thanks to Supermetrics.

Incentivized