Simply Measured (discontinued) vs. Cyfe, by Traject

Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
• Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
• Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
• Key insights generated in the dashboard page help add fast context for performance.

Incentivized

• Cyfe makes it easy to create a professional looking dashboards in a short amount of time. With so many built-in data sources and the intuitive nature of the interface, you can have beautiful looking charts and graphs in no time!
• One of the best features of Cyfe is the many data sources built-in and that each dashboard is not constrained to one source. One of the drawbacks I've seen in other tools is the limited ability to pull from multiple Google Analytics profiles, multiple AdWords accounts or from both AdWords and Bing in one dashboard. Cyfe has no such limitation.
• Google Spreadsheets - if the data you need to show is not available via an API, being able to pull from Google spreadsheets is a great solution. Once set up, you can add data whenever you need to the spreadsheet and your widgets in the Cyfe dashboard are automatically updated. Huge time saver!

• I wish I could download the entire reports as a jpg.
• More often than I'd have liked, I had to re-authorize my accounts.
• It would be nice to be able to move the graphs around to reflect my client's individual needs.

Incentivized

• Sometimes the percentages in Cyfe seem off. We'll review the numbers month over month in Google Analytics and the same numbers are pulled into Cyfe, and yet Cyfe reports a different percentage
• It would be nice if Cyfe had more styling and layout choices to brand it more to our company's style and look

Incentivized

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.

Incentivized

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

The interface is very simple and organized around the core elements of the platform : the reports.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Very good implementation.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box

Incentivized

My company already subscribed to Cyfe when I began, so for me there wasn't any shopping around. While Cyfe does pull straight from the "back end" side of many social media platforms, or from Google Analytics for websites, the benefit is that you can see all the stats in one place rather than having to log in to so many other platforms to grab those metrics.

Incentivized

• Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform.
• Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations