Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…
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Simply Measured (discontinued)
Score7.2 out of 10
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Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.
$89
per month per user
Pricing
Emplifi
Simply Measured (discontinued)
Editions & Modules
No answers on this topic
Standard
$89
per month per user
Professional
$149
per month per user
Advanced
$249
per month per user
Offerings
Pricing Offerings
Emplifi
Simply Measured (discontinued)
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
More Pricing Information
Community Pulse
Emplifi
Simply Measured (discontinued)
Considered Both Products
Emplifi Inc
Verified User
Chose Emplifi
I inherited Simply Measured when I joined. It was a very clunky platform with Excel data outputs that would freeze my computer because they were so large.
One thing that I miss is a list of accounts that engaged with owned posts that were in those fairly large Excel files.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Strategic Digital Analyst | Consumer Insights at Deep Focus (Marketing and Advertising, 201-500 employees)
Chose Simply Measured (discontinued)
Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
No answers on this topic
No answers on this topic
Delivers good value for the price
No answers on this topic
No answers on this topic
Happy with the feature set
No answers on this topic
No answers on this topic
Lived up to sales and marketing promises
No answers on this topic
No answers on this topic
Implementation went as expected
No answers on this topic
No answers on this topic
Features
Emplifi
Simply Measured (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Emplifi and Simply Measured (discontinued)
Feature
Emplifi
7.8
4 Ratings
1% above category average
Simply Measured (discontinued)
-
Ratings
Boolean keyword searches
8.52 Ratings
00 Ratings
Filtering out noise/spam
7.13 Ratings
00 Ratings
Sentiment analysis
8.02 Ratings
00 Ratings
Broad channel coverage
7.54 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Emplifi and Simply Measured (discontinued)
Feature
Emplifi
7.4
5 Ratings
8% below category average
Simply Measured (discontinued)
-
Ratings
Content planning and scheduling
7.85 Ratings
00 Ratings
Audience targeting
7.04 Ratings
00 Ratings
Content optimization
6.85 Ratings
00 Ratings
Workflow management
8.24 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Emplifi and Simply Measured (discontinued)
Feature
Emplifi
6.3
4 Ratings
23% below category average
Simply Measured (discontinued)
-
Ratings
Automated routing and prioritization
6.64 Ratings
00 Ratings
Customer interaction histories
6.43 Ratings
00 Ratings
Bulk actions
5.83 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Emplifi and Simply Measured (discontinued)
Feature
Emplifi
7.8
3 Ratings
1% above category average
Simply Measured (discontinued)
-
Ratings
Lead generation
8.01 Ratings
00 Ratings
Content marketing
7.33 Ratings
00 Ratings
Paid media management
8.02 Ratings
00 Ratings
Campaigns and promotions
8.01 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Emplifi and Simply Measured (discontinued)
Feature
Emplifi
7.2
5 Ratings
16% below category average
Simply Measured (discontinued)
-
Ratings
Twitter
6.75 Ratings
00 Ratings
Facebook
8.05 Ratings
00 Ratings
LinkedIn
5.95 Ratings
00 Ratings
Google+
8.01 Ratings
00 Ratings
Instagram
7.05 Ratings
00 Ratings
Pinterest
7.03 Ratings
00 Ratings
YouTube
8.02 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Emplifi and Simply Measured (discontinued)
Feature
Emplifi
7.6
5 Ratings
4% below category average
Simply Measured (discontinued)
-
Ratings
Campaign success analytics
8.34 Ratings
00 Ratings
Real-time tracking
7.25 Ratings
00 Ratings
Competitor analysis
7.44 Ratings
00 Ratings
Account management
Comparison of Account management features of Emplifi and Simply Measured (discontinued)
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
Key insights generated in the dashboard page help add fast context for performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
Not a super user friendly interface. I found it to be a bit clunky and dated looking.
While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?