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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Simply Measured (discontinued)

    Score7.2 out of 10
    N/ASimply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

    $89

    per month per user

    Pricing
    EmplifiSimply Measured (discontinued)
    Editions & Modules
    No answers on this topic
    Standard
    $89
    per month per user
    Professional
    $149
    per month per user
    Advanced
    $249
    per month per user
    Offerings
    Pricing Offerings
    EmplifiSimply Measured (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
    More Pricing Information
    Community Pulse
    EmplifiSimply Measured (discontinued)
    Considered Both Products
    Emplifi Inc
    Chose Emplifi
    I inherited Simply Measured when I joined. It was a very clunky platform with Excel data outputs that would freeze my computer because they were so large.

    One thing that I miss is a list of accounts that engaged with owned posts that were in those fairly large Excel files.
    Incentivized
    Chose Emplifi
    Simply Measured seems harder to read. Mention is too basic to help you analyze.
    Discontinued Products
    Chose Simply Measured (discontinued)
    Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    EmplifiSimply Measured (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Simply Measured (discontinued)
    Feature
    Emplifi
    7.8
    4 Ratings
    1% above category average
    Simply Measured (discontinued)
    -
    Ratings
    Boolean keyword searches8.52 Ratings00 Ratings
    Filtering out noise/spam7.13 Ratings00 Ratings
    Sentiment analysis8.02 Ratings00 Ratings
    Broad channel coverage7.54 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Simply Measured (discontinued)
    Feature
    Emplifi
    7.4
    5 Ratings
    8% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Content planning and scheduling7.85 Ratings00 Ratings
    Audience targeting7.04 Ratings00 Ratings
    Content optimization6.85 Ratings00 Ratings
    Workflow management8.24 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Simply Measured (discontinued)
    Feature
    Emplifi
    6.3
    4 Ratings
    23% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Automated routing and prioritization6.64 Ratings00 Ratings
    Customer interaction histories6.43 Ratings00 Ratings
    Bulk actions5.83 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Simply Measured (discontinued)
    Feature
    Emplifi
    7.8
    3 Ratings
    1% above category average
    Simply Measured (discontinued)
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.33 Ratings00 Ratings
    Paid media management8.02 Ratings00 Ratings
    Campaigns and promotions8.01 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Simply Measured (discontinued)
    Feature
    Emplifi
    7.2
    5 Ratings
    16% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Twitter6.75 Ratings00 Ratings
    Facebook8.05 Ratings00 Ratings
    LinkedIn5.95 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.05 Ratings00 Ratings
    Pinterest7.03 Ratings00 Ratings
    YouTube8.02 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Simply Measured (discontinued)
    Feature
    Emplifi
    7.6
    5 Ratings
    4% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Campaign success analytics8.34 Ratings00 Ratings
    Real-time tracking7.25 Ratings00 Ratings
    Competitor analysis7.44 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Simply Measured (discontinued)
    Feature
    Emplifi
    7.3
    5 Ratings
    9% below category average
    Simply Measured (discontinued)
    -
    Ratings
    Role-based user permissions & privileges8.25 Ratings00 Ratings
    Mobile access6.42 Ratings00 Ratings
    User Ratings
    EmplifiSimply Measured (discontinued)
    Likelihood to Recommend
    8.8
    (74 ratings)
    7.5
    (13 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    9.2
    (7 ratings)
    Usability
    7.3
    (2 ratings)
    7.0
    (1 ratings)
    Support Rating
    9.0
    (42 ratings)
    10.0
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    8.0
    (1 ratings)
    User Testimonials
    EmplifiSimply Measured (discontinued)
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Discontinued Products
    When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Discontinued Products
    • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
    • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
    • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
    • Key insights generated in the dashboard page help add fast context for performance.
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Discontinued Products
    • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
    • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
    • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Discontinued Products
    For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
    Incentivized
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Discontinued Products
    The interface is very simple and organized around the core elements of the platform : the reports.
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Discontinued Products
    Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
    Incentivized
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Discontinued Products
    Very good implementation.
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Discontinued Products
    Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Discontinued Products
    • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
    • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.