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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Zoho Social

    Score8.8 out of 10
    N/AZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…

    $15

    per month

    Pricing
    SimilarwebZoho Social
    Editions & Modules
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Free
    $0
    per month per user
    Standard
    $15
    per month per user
    Professional
    $40
    per month per user
    Premium
    $65
    per month 3 users
    Agency
    $320
    per month 5 users
    Agency Plus
    $460
    per month 5 users
    Offerings
    Pricing Offerings
    SimilarwebZoho Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.Add Ons Users at $10 / user / month Brands $10 / brand / month Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    SimilarwebZoho Social
    Considered Both Products
    Similarweb LTD
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    320 Answers
    Delivers good value for the price
    No answers on this topic
    99%
    Delivers good value for the price
    300 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    317 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    287 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    307 Answers
    Features
    SimilarwebZoho Social
    SEO
    Comparison of SEO features of Similarweb and Zoho Social
    Feature
    Similarweb
    8.1
    13 Ratings
    Zoho Social
    -
    Ratings
    Keyword analysis8.013 Ratings00 Ratings
    SERP ranking tracking7.29 Ratings00 Ratings
    Competitive analysis9.012 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Similarweb and Zoho Social
    Feature
    Similarweb
    7.8
    14 Ratings
    Zoho Social
    -
    Ratings
    Competitor Research8.914 Ratings00 Ratings
    Competitor alerts8.68 Ratings00 Ratings
    Market Insights and Reports7.35 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Similarweb and Zoho Social
    Feature
    Similarweb
    -
    Ratings
    Zoho Social
    8.1
    372 Ratings
    5% above category average
    Sentiment analysis00 Ratings7.9266 Ratings
    Broad channel coverage00 Ratings8.3366 Ratings
    Publishing
    Comparison of Publishing features of Similarweb and Zoho Social
    Feature
    Similarweb
    -
    Ratings
    Zoho Social
    8.9
    446 Ratings
    10% above category average
    Content planning and scheduling00 Ratings9.2444 Ratings
    Audience targeting00 Ratings8.4313 Ratings
    Content optimization00 Ratings8.9366 Ratings
    Engagement
    Comparison of Engagement features of Similarweb and Zoho Social
    Feature
    Similarweb
    -
    Ratings
    Zoho Social
    8.6
    361 Ratings
    8% above category average
    Automated routing and prioritization00 Ratings8.3306 Ratings
    Customer interaction histories00 Ratings8.8340 Ratings
    Marketing
    Comparison of Marketing features of Similarweb and Zoho Social
    Feature
    Similarweb
    -
    Ratings
    Zoho Social
    8.9
    313 Ratings
    14% above category average
    Lead generation00 Ratings8.6233 Ratings
    Content marketing00 Ratings9.1304 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Similarweb and Zoho Social
    Feature
    Similarweb
    -
    Ratings
    Zoho Social
    9.2
    437 Ratings
    9% above category average
    Twitter00 Ratings9.2389 Ratings
    Facebook00 Ratings9.2428 Ratings
    LinkedIn00 Ratings9.2384 Ratings
    Google+00 Ratings9.3247 Ratings
    Instagram00 Ratings9.2359 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Similarweb and Zoho Social
    Feature
    Similarweb
    -
    Ratings
    Zoho Social
    8.5
    358 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.7356 Ratings
    Competitor analysis00 Ratings8.2219 Ratings
    Account management
    Comparison of Account management features of Similarweb and Zoho Social
    Feature
    Similarweb
    -
    Ratings
    Zoho Social
    9.1
    391 Ratings
    13% above category average
    Role-based user permissions & privileges00 Ratings9.1298 Ratings
    Mobile access00 Ratings9.2373 Ratings
    Best Alternatives
    SimilarwebZoho Social
    Small Businesses
    No answers on this topic
    Sendible
    Score7.6 out of 10
    Medium-sized Companies
    No answers on this topic
    Vista Social
    Score9.5 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SimilarwebZoho Social
    Likelihood to Recommend
    8.2
    (118 ratings)
    9.2
    (452 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    10.0
    (13 ratings)
    Usability
    7.3
    (4 ratings)
    9.2
    (279 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (2 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (3 ratings)
    Support Rating
    6.8
    (4 ratings)
    9.3
    (220 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    8.4
    (5 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (2 ratings)
    User Testimonials
    SimilarwebZoho Social
    Likelihood to Recommend
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Zoho
    We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work
    Read full review
    Pros
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Zoho
    • Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
    • Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
    • Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
    Incentivized
    Read full review
    Cons
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Zoho
    • I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
    • I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
    • I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.
    Incentivized
    Read full review
    Likelihood to Renew
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Zoho
    Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)
    Read full review
    Usability
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Zoho
    The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency
    Read full review
    Support Rating
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Zoho
    I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.
    Read full review
    Implementation Rating
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Zoho
    Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.
    Read full review
    Return on Investment
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    Zoho
    • I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
    • The free trial meant I could give it a good try before spending any of my precious startup budget.
    Incentivized
    Read full review
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.

    Zoho Social Screenshots

    Screenshot of the Zoho Social interface, which appears when logging into an account. It provides navigation to switch between brands, monitor follower growth, and analyze post performance across connected channels—offering a unified view of an organization's social media health, posts, and interactions.Screenshot of the interface to publish content across all connected channels at once, or by selecting specific ones individually. It also offers the option to schedule posts for later or use SmartQ to automatically pick the best time for optimal engagement.Screenshot of the interface to manage all social media conversations, including direct messages, comments, and mentions, across all channels in a single unified inbox.Screenshot of the Monitor feature, used to track keywords, relevant accounts, and content, with notifications.Screenshot of an example of Zoho Social's data-driven insights, used to crunch numbers and generate reports.Screenshot of the Social Media Calendar, used to plan and deliver experiences.