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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Unamo SEO

    Score7.6 out of 10
    N/AUnamo SEO combines a dynamic and accurate ranking tool with an interface to fulfill any user’s SEO needs. The vendor says SEO can be as expansive and all-encompassing as it is time consuming. The vendor’s value proposition is that with Unamo SEO, all the data a user needs to run a successful SEO campaign is under one roof. This all-in-one SEO platform will provide users with the tools they need to track, analyze, and increase exposure in search engines. The vendor says the…

    $19

    Pricing
    SimilarwebUnamo SEO
    Editions & Modules
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Basic
    $19
    Growing Teams
    $28
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    SimilarwebUnamo SEO
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
    More Pricing Information
    Features
    SimilarwebUnamo SEO
    SEO
    Comparison of SEO features of Similarweb and Unamo SEO
    Feature
    Similarweb
    8.0
    13 Ratings
    Unamo SEO
    5.4
    1 Ratings
    36% below category average
    Keyword analysis8.013 Ratings7.01 Ratings
    SERP ranking tracking7.29 Ratings9.01 Ratings
    Competitive analysis9.012 Ratings7.01 Ratings
    Backlink management00 Ratings4.01 Ratings
    Page grader00 Ratings6.01 Ratings
    Site audit / diagnostics00 Ratings3.01 Ratings
    Site recommendations00 Ratings4.01 Ratings
    Task management00 Ratings3.01 Ratings
    Market Research
    Comparison of Market Research features of Similarweb and Unamo SEO
    Feature
    Similarweb
    7.8
    14 Ratings
    Unamo SEO
    -
    Ratings
    Competitor Research8.814 Ratings00 Ratings
    Competitor alerts8.68 Ratings00 Ratings
    Market Insights and Reports7.35 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Similarweb and Unamo SEO
    Feature
    Similarweb
    -
    Ratings
    Unamo SEO
    7.3
    1 Ratings
    4% below category average
    Local SEO00 Ratings7.01 Ratings
    Social SEO00 Ratings7.01 Ratings
    Mobile SEO00 Ratings7.01 Ratings
    Global SEO00 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Similarweb and Unamo SEO
    Feature
    Similarweb
    -
    Ratings
    Unamo SEO
    8.5
    1 Ratings
    0% above category average
    Multi-domain support00 Ratings8.01 Ratings
    Integration with web analytics tools00 Ratings9.01 Ratings
    Best Alternatives
    SimilarwebUnamo SEO
    Small Businesses
    No answers on this topic
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    No answers on this topic
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SimilarwebUnamo SEO
    Likelihood to Recommend
    8.2
    (118 ratings)
    6.0
    (2 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    9.0
    (1 ratings)
    Usability
    7.3
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    6.8
    (4 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SimilarwebUnamo SEO
    Likelihood to Recommend
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Positionly
    I think it's well suited to people that are looking to track keywords for their business or a number of clients. If you are looking for a single system to do site management and rankings, then this is lacking. However I think it' a good tool to use if you don't mind using multiple ones.
    Incentivized
    Read full review
    Pros
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Positionly
    • Index keywords
    • Updates pragmatically
    • Amazing UI
    Read full review
    Cons
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Positionly
    • We moved off positionly as we needed more features that it is not currently delivering on, not for any fault of the application, but we just needed more.
    Incentivized
    Read full review
    Likelihood to Renew
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Positionly
    Awesome product!
    Read full review
    Usability
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Positionly
    No answers on this topic
    Support Rating
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Positionly
    No answers on this topic
    Implementation Rating
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Positionly
    No answers on this topic
    Alternatives Considered
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Positionly
    Positionaly was fine really, it did its job effectively and fast, with little problems, we moved to Agency Analytics for more features, but I was very happy with it as a tool.
    Incentivized
    Read full review
    Return on Investment
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    Positionly
    • Great for watching the life of keywords
    • Works well on all three major search engines
    • Increases SEO effeciency
    Read full review
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.

    Unamo SEO Screenshots

    Screenshot of Individual desktop and mobile keyword rankings for side by side comparisons and SERP links.Screenshot of Individual backlinks with anchor text, domain, quality, link type, and lost or new icons.Screenshot of Auto-tracking competitors is a feature in which you can select a keyword overlap percentage that you consider your real competitors. We'll populate the list with the top ranking domains that meet the minimum or higher of your keyword overlap.