Showpad eOS® vs. Terminus ABM Platform

Showpad Content works well to provide a central hub for all document hosting. The interface is simple and easy enough to use. Our sales team likes that you are able to see when a user has opened your file once it has been shared with them and how long they spent viewing it.

Incentivized

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

• User-Friendly. The ability to easily customize to fit your needs
• Delivering content easily and quickly, reducing cost for print, and out of date information
• Reporting. Providing the analytical function to track what content has been utilized or not utilized and become more efficient in the type of information you share
• Offline Use. The ability to be able to view content offline

Incentivized

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• Not truly a limitation, but I would love it if I could customize the design a bit further within the shared spaces that I create.
• Loading large resources sometimes takes a few seconds - not particularly long and not an issue, but it is not instantaneous in some cases.

Incentivized

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

I have not been involved with support from Showpad so I am not entirely sure. However, we have received some emails from our help desk about an outage and it seems like it didn't last very long so I would say that it was pretty effective support to that extent.

Incentivized

Honestly, I have yet to see another service similar to Showpad. You might have email trackers that tell you when your clients opened up an email or which links from your email were clicked. Showpad has it all, in addition to having a hub of resources where you can easily share with your clients. The level of engagement tracking from using Showpad is next-level.

Incentivized

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

• We are not limited by what physical catalogs and literature we get - we can send out any piece of literature to a customer.
• All of our content is centralized in one place.
• Our marketing department has the ability to view what content is shared the most and viewed the most, so they can focus on those items.
• Gives our sales reps visibility into what our customers are looking at.

Incentivized

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized