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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Serpstat

    Score9 out of 10
    Small Businesses (1-50 employees)
    Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…

    $59

    per month

    Squirrly SEO

    Score10 out of 10
    N/ASquirrly is an SEO plugin.

    $29.99

    per month

    Pricing
    SerpstatSquirrly SEO
    Editions & Modules
    Individual
    $59
    per month
    Team
    $119
    per month
    Agency
    $479
    per month
    Pro
    $29.99
    per month
    Business
    $71.99
    per month
    Agency
    $75.99
    per month
    Offerings
    Pricing Offerings
    SerpstatSquirrly SEO
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup Fee$59 per userNo setup fee
    Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
    More Pricing Information
    Community Pulse
    SerpstatSquirrly SEO
    Considered Both Products
    Serpstat.com
    Chose Serpstat
    Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite …
    Incentivized
    Chose Serpstat
    Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich.
    Incentivized
    Squirrly Limited
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    SerpstatSquirrly SEO
    SEO
    Comparison of SEO features of Serpstat and Squirrly SEO
    Feature
    Serpstat
    9.0
    15 Ratings
    15% above category average
    Squirrly SEO
    6.7
    4 Ratings
    14% below category average
    Keyword analysis10.015 Ratings8.14 Ratings
    Backlink management8.014 Ratings7.03 Ratings
    SERP ranking tracking9.015 Ratings6.34 Ratings
    Page grader10.011 Ratings8.24 Ratings
    Competitive analysis8.015 Ratings7.03 Ratings
    Site audit / diagnostics10.015 Ratings1.02 Ratings
    Site recommendations8.08 Ratings8.24 Ratings
    Task management9.04 Ratings8.14 Ratings
    SEO Channels
    Comparison of SEO Channels features of Serpstat and Squirrly SEO
    Feature
    Serpstat
    9.6
    14 Ratings
    23% above category average
    Squirrly SEO
    8.2
    4 Ratings
    8% above category average
    Local SEO10.012 Ratings7.24 Ratings
    Social SEO9.57 Ratings8.24 Ratings
    Mobile SEO9.05 Ratings9.04 Ratings
    Global SEO10.013 Ratings8.24 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Serpstat and Squirrly SEO
    Feature
    Serpstat
    10.0
    13 Ratings
    17% above category average
    Squirrly SEO
    7.7
    4 Ratings
    9% below category average
    Multi-domain support10.013 Ratings7.34 Ratings
    Integration with web analytics tools10.08 Ratings8.14 Ratings
    User Ratings
    SerpstatSquirrly SEO
    Likelihood to Recommend
    9.0
    (15 ratings)
    7.3
    (4 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    User Testimonials
    SerpstatSquirrly SEO
    Likelihood to Recommend
    Serpstat.com
    If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
    Incentivized
    Read full review
    Squirrly Limited
    It is lightweight, very efficient and can be integrated in WordPress as well. When organizations want to optimize their content online, Squirrly SEO is probably the best option. It shows you exactly what needs to be improved on your page and makes suggestions. Moreover, the Focus Pages feature scans your pages and provides you with a probability of your ranking for the specific keyword.
    Read full review
    Pros
    Serpstat.com
    • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
    • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
    • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
    Incentivized
    Read full review
    Squirrly Limited
    • Content optimization
    • Provide SEO tasks for a beginning user to follow.
    • WordPress site optimization.
    Incentivized
    Read full review
    Cons
    Serpstat.com
    • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
    • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
    • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
    Incentivized
    Read full review
    Squirrly Limited
    • Separate the marketing emails from the knowledge based emails.
    • Fix it so the plugin just works... like Yoast does.
    • Get live chat.
    Read full review
    Likelihood to Renew
    Serpstat.com
    I am very happy with the program and their services.
    Incentivized
    Read full review
    Squirrly Limited
    No answers on this topic
    Usability
    Serpstat.com
    Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
    Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
    Incentivized
    Read full review
    Squirrly Limited
    No answers on this topic
    Support Rating
    Serpstat.com
    I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
    Incentivized
    Read full review
    Squirrly Limited
    Whilst no live chat, you do get an answer.
    Read full review
    Alternatives Considered
    Serpstat.com
    I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
    Incentivized
    Read full review
    Squirrly Limited
    It just works even a no tech like me can figure it - takes a while to learn but worth it for sure
    Read full review
    Return on Investment
    Serpstat.com
    • We had a positive ROI with Serpstat in under a month. The time it saved us with website audits and the ability to cancel other monthly subscriptions, and redundant SEO tools, was a huge positive for us.
    • We save dozens of hours a month with SEO research by being able to use a single app for the majority of our SEO work where we used to have to jump back and forth between several different tools.
    • We've been able to offer prospective clients a free website audit as a lead-in for our marketing services. Serpstat has made it fast, easy and inexpensive to offer this valuable service.
    Incentivized
    Read full review
    Squirrly Limited
    • It has allowed tasks to be completed in a timely and efficient manner.
    • The software has increased the rankings and reach of the organization, thereby increasing the number of people visiting the company's website.
    Read full review
    ScreenShots

    Serpstat Screenshots

    Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview