Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$0
Send Social Media
Score 7.5 out of 10
N/A
Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as well as launch a mobile text messaging strategy. Additionally, users can monitor their brand across the web while measuring results with in-depth reports. This tool also enables users…
$79
Manage up to 200 profiles
Pricing
Buffer
Send Social Media
Editions & Modules
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Upgrade Your Account
$79
Manage up to 200 profiles
Offerings
Pricing Offerings
Buffer
Send Social Media
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
$39 manage up to 100 profiles
Additional Details
A discount is offered for annual billing.
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More Pricing Information
Community Pulse
Buffer
Send Social Media
Features
Buffer
Send Social Media
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
8.6
Ratings
7% above category average
Send Social Media
9.0
Ratings
11% above category average
Content planning and scheduling
9.00 Ratings
8.00 Ratings
Content optimization
8.00 Ratings
10.00 Ratings
Workflow management
8.80 Ratings
9.00 Ratings
Audience targeting
00 Ratings
9.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
8.3
Ratings
5% above category average
Send Social Media
8.0
Ratings
1% above category average
Campaign success analytics
8.30 Ratings
8.00 Ratings
Real-time tracking
00 Ratings
9.00 Ratings
Competitor analysis
00 Ratings
7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
9.0
Ratings
12% above category average
Send Social Media
6.5
Ratings
21% below category average
Role-based user permissions & privileges
9.00 Ratings
7.00 Ratings
Mobile access
9.00 Ratings
6.00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Buffer
-
Ratings
Send Social Media
6.7
Ratings
14% below category average
Boolean keyword searches
00 Ratings
6.00 Ratings
Filtering out noise/spam
00 Ratings
6.00 Ratings
Sentiment analysis
00 Ratings
8.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Buffer
-
Ratings
Send Social Media
9.0
Ratings
13% above category average
Automated routing and prioritization
00 Ratings
9.00 Ratings
Customer interaction histories
00 Ratings
9.00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Buffer
-
Ratings
Send Social Media
8.0
Ratings
3% above category average
Content marketing
00 Ratings
8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
As a social media executive, I can plan and schedule content for the entire week (or month!) ensuring a consistent presence for all social media platforms. I can easily generate reports to track engagement and measure the success of social media strategy.
Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
Ease of use, affordability, time saved and just love for the app and the team. It's not a miracle tool that will suddenly increase your company's value or leads, you still need to put in quality posts, thoughts and content but when used regularly and with thought, you'll be happy in the long run
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Both of them are great at their own levels but I find Buffer quite easy to go and the way they perform every task is quite like my way of work so I personally like Buffer more, it has helped me save my most of the time hence improved my work efficiency and also the creativity they put into my work is outstanding. The support I get whenever I run into problems they provide a quick response every time.
Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on content scheduling and queueing.Sprout Social: Offers powerful social listening and engagement tools along with scheduling and reporting functionalities.
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Since implementing Send Social Media, our client engagement has skyrocketed by 30%. We've seen a 20% rise in website traffic from social media referrals, translating to a significant boost in qualified leads.
The time saved on scheduling has allowed us to focus on strategic content creation, further amplifying our ROI.
This translated to a 15% increase in revenue and freed up time for strategic social media planning, leading to a 20% rise in follower engagement.