TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.7 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Unamo SEO

    Score7.6 out of 10
    N/AUnamo SEO combines a dynamic and accurate ranking tool with an interface to fulfill any user’s SEO needs. The vendor says SEO can be as expansive and all-encompassing as it is time consuming. The vendor’s value proposition is that with Unamo SEO, all the data a user needs to run a successful SEO campaign is under one roof. This all-in-one SEO platform will provide users with the tools they need to track, analyze, and increase exposure in search engines. The vendor says the…

    $19

    Pricing
    SemrushUnamo SEO
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Basic
    $19
    Growing Teams
    $28
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    SemrushUnamo SEO
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    SemrushUnamo SEO
    Considered Both Products
    Semrush
    No answer on this topic
    Positionly
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    106 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    105 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    96 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    94 Answers
    No answers on this topic
    Features
    SemrushUnamo SEO
    SEO
    Comparison of SEO features of Semrush and Unamo SEO
    Feature
    Semrush
    7.9
    152 Ratings
    2% above category average
    Unamo SEO
    5.4
    1 Ratings
    36% below category average
    Keyword analysis8.7152 Ratings7.01 Ratings
    Backlink management8.2145 Ratings4.01 Ratings
    SERP ranking tracking8.1148 Ratings9.01 Ratings
    Page grader7.0127 Ratings6.01 Ratings
    Competitive analysis8.6147 Ratings7.01 Ratings
    Site audit / diagnostics8.0148 Ratings3.01 Ratings
    Site recommendations7.3137 Ratings4.01 Ratings
    Task management7.090 Ratings3.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Unamo SEO
    Feature
    Semrush
    8.1
    138 Ratings
    6% above category average
    Unamo SEO
    7.3
    1 Ratings
    4% below category average
    Local SEO8.3126 Ratings7.01 Ratings
    Social SEO8.0104 Ratings7.01 Ratings
    Mobile SEO7.7111 Ratings7.01 Ratings
    Global SEO8.3112 Ratings8.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Unamo SEO
    Feature
    Semrush
    8.7
    123 Ratings
    3% above category average
    Unamo SEO
    8.5
    1 Ratings
    0% above category average
    Multi-domain support8.3113 Ratings8.01 Ratings
    Integration with web analytics tools9.0117 Ratings9.01 Ratings
    User Ratings
    SemrushUnamo SEO
    Likelihood to Recommend
    8.8
    (152 ratings)
    6.0
    (2 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    9.0
    (1 ratings)
    Usability
    7.7
    (8 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushUnamo SEO
    Likelihood to Recommend
    Semrush
    No answers on this topic
    Positionly
    I think it's well suited to people that are looking to track keywords for their business or a number of clients. If you are looking for a single system to do site management and rankings, then this is lacking. However I think it' a good tool to use if you don't mind using multiple ones.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Positionly
    • Index keywords
    • Updates pragmatically
    • Amazing UI
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Positionly
    • We moved off positionly as we needed more features that it is not currently delivering on, not for any fault of the application, but we just needed more.
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Positionly
    Awesome product!
    Read full review
    Usability
    Semrush
    No answers on this topic
    Positionly
    No answers on this topic
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Positionly
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Positionly
    No answers on this topic
    Support Rating
    Semrush
    No answers on this topic
    Positionly
    No answers on this topic
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Positionly
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Positionly
    Positionaly was fine really, it did its job effectively and fast, with little problems, we moved to Agency Analytics for more features, but I was very happy with it as a tool.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Positionly
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Positionly
    • Great for watching the life of keywords
    • Works well on all three major search engines
    • Increases SEO effeciency
    Read full review
    ScreenShots

    Unamo SEO Screenshots

    Screenshot of Individual desktop and mobile keyword rankings for side by side comparisons and SERP links.Screenshot of Individual backlinks with anchor text, domain, quality, link type, and lost or new icons.Screenshot of Auto-tracking competitors is a feature in which you can select a keyword overlap percentage that you consider your real competitors. We'll populate the list with the top ranking domains that meet the minimum or higher of your keyword overlap.