TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.8 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Ubersuggest

    Score8.8 out of 10
    N/AUberSuggest is a search engine optimization software solution offered by NP Digital.N/A
    Pricing
    SemrushUbersuggest
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    SemrushUbersuggest
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.—
    More Pricing Information
    Community Pulse
    SemrushUbersuggest
    Considered Both Products
    Semrush
    Chose Semrush
    Semrush is full of detailed information that I haven't found on Ubersuggest, Keysearch, Google Ads or others.
    When looking for keywords that are higher volume and low competition, I just haven't found anything else that does the job like Semrush.
    Plus, I can save my lists of …
    Incentivized
    Chose Semrush
    Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other …
    Incentivized
    Chose Semrush
    Semrush is an all in 1 tool for SEO and SEA, and does specific things really well even better then the competition.
    The mean issue i could have with Semrush is the pricing, for $119 a month you get the full tool but with limitations of projects, users etc.
    When you wanna add more …
    Incentivized
    NP Digital
    Chose Ubersuggest
    Moz and Google Search Console need to be used along with Ubersuggest for best results. Hence, I still use them. I have tried Semrush but it is slightly pricey for small businesses hence I considered Ubersuggest instead.
    Incentivized
    Chose Ubersuggest
    UberSuggest is an excellent starter SEO tool. Though it is not as powerful as Semrush and other expensive SEO tools, it really does everything a small business or agency needs. We have been using it for 3 years and have had no complaints. It is extremely easy to use, super …
    Incentivized
    Chose Ubersuggest
    It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. …
    Incentivized
    Chose Ubersuggest
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past.

    For larger companies I would probably look at someting else, …
    Incentivized
    Chose Ubersuggest
    Price
    Incentivized
    Chose Ubersuggest
    Ubersuggest is much easier to use, not overly complex and much more affordable. You can get results in less than 10 minutes without much work, whereas with competitors you need to really study how to use them first.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    106 Answers
    90%
    Would buy again
    9 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    90%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    105 Answers
    90%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    96 Answers
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    94 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    SemrushUbersuggest
    SEO
    Comparison of SEO features of Semrush and Ubersuggest
    Feature
    Semrush
    7.9
    152 Ratings
    2% above category average
    Ubersuggest
    8.6
    9 Ratings
    11% above category average
    Keyword analysis8.7152 Ratings9.59 Ratings
    Backlink management8.2145 Ratings9.08 Ratings
    SERP ranking tracking8.2148 Ratings9.09 Ratings
    Page grader7.0127 Ratings9.58 Ratings
    Competitive analysis8.6147 Ratings9.08 Ratings
    Site audit / diagnostics8.0148 Ratings8.59 Ratings
    Site recommendations7.3137 Ratings8.58 Ratings
    Task management7.090 Ratings6.05 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Ubersuggest
    Feature
    Semrush
    8.1
    138 Ratings
    6% above category average
    Ubersuggest
    8.2
    6 Ratings
    8% above category average
    Local SEO8.3126 Ratings6.05 Ratings
    Social SEO8.0104 Ratings7.55 Ratings
    Mobile SEO7.7111 Ratings10.05 Ratings
    Global SEO8.3112 Ratings9.56 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Ubersuggest
    Feature
    Semrush
    8.7
    123 Ratings
    3% above category average
    Ubersuggest
    8.0
    7 Ratings
    6% below category average
    Multi-domain support8.3113 Ratings7.56 Ratings
    Integration with web analytics tools9.0117 Ratings8.57 Ratings
    Best Alternatives
    SemrushUbersuggest
    Small Businesses
    Nozzle
    Score10 out of 10
    Nozzle
    Score10 out of 10
    Medium-sized Companies
    Advanced Web Ranking
    Score8.2 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Search Console
    Score9 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushUbersuggest
    Likelihood to Recommend
    8.8
    (152 ratings)
    9.0
    (10 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    7.7
    (8 ratings)
    9.0
    (3 ratings)
    Availability
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.9
    (17 ratings)
    8.4
    (2 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    SemrushUbersuggest
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    NP Digital
    Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    NP Digital
    • Monitoring broken links - helps optimise your Google ranking
    • Researching hashtags and keywords for website and social media to keep relevant
    • Researching competitor keywords to get a competitive advantage
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    NP Digital
    • Improve the user interface.
    • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
    • Improve keyword research for other languages than English.
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    NP Digital
    Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
    Incentivized
    Read full review
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    NP Digital
    It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
    Incentivized
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    NP Digital
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    NP Digital
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    NP Digital
    They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
    Incentivized
    Read full review
    Online Training
    Semrush
    No answers on this topic
    NP Digital
    Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
    Incentivized
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    NP Digital
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    NP Digital
    Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    NP Digital
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    NP Digital
    • Has helped with keeping our blog topics fresh for clients.
    • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
    • The site audit function has helped us to sell website redesigns as well as SEO packages.
    Incentivized
    Read full review
    ScreenShots