Semrush vs. SOCi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Pricing
SemrushSOCi
Editions & Modules
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
No answers on this topic
Offerings
Pricing Offerings
SemrushSOCi
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
SemrushSOCi
Features
SemrushSOCi
SEO
Comparison of SEO features of Product A and Product B
Semrush
7.9
Ratings
2% above category average
SOCi
-
Ratings
Keyword analysis8.70 Ratings00 Ratings
Backlink management8.10 Ratings00 Ratings
SERP ranking tracking8.10 Ratings00 Ratings
Page grader7.00 Ratings00 Ratings
Competitive analysis8.60 Ratings00 Ratings
Site audit / diagnostics8.00 Ratings00 Ratings
Site recommendations7.30 Ratings00 Ratings
Task management7.00 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
8.1
Ratings
6% above category average
SOCi
-
Ratings
Local SEO8.30 Ratings00 Ratings
Social SEO8.00 Ratings00 Ratings
Mobile SEO7.70 Ratings00 Ratings
Global SEO8.30 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.7
Ratings
3% above category average
SOCi
-
Ratings
Multi-domain support8.30 Ratings00 Ratings
Integration with web analytics tools9.00 Ratings00 Ratings
Best Alternatives
SemrushSOCi
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Google Business Profile
Google Business Profile
Score 8.5 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
SemrushSOCi
Likelihood to Recommend
8.7
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
7.7
(0 ratings)
8.2
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
9.9
(0 ratings)
10.0
(0 ratings)
Implementation Rating
7.3
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
SemrushSOCi
Likelihood to Recommend
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
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Pros
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
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  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Cons
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
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  • Some things can be hard to find at first glance in the dashboard
  • Lacks the ability to pull organic social stats from content that is natively posted
  • Facebook ads lack some of the advanced features that Facebook offers
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Likelihood to Renew
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
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No answers on this topic
Usability
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
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There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Reliability and Availability
Semrush available when you need it!
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No answers on this topic
Performance
SemRush performs well with few errors!
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No answers on this topic
Support Rating
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Implementation Rating
I did it by myself and do not have a comment!
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No answers on this topic
Alternatives Considered
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 business locations if you wanted to include a unique phone number. SOCi lets you do that with one post. It also lacked a rolled up reporting feature. SOCi can show me what's going on at a high level as well as at the location level or group level.
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Scalability
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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No answers on this topic
Return on Investment
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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  • We're still new to the platform and determining this information.
  • We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
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