SE Ranking vs. Tracx

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SE Ranking
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
Pricing
SE RankingTracx
Editions & Modules
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
No answers on this topic
Offerings
Pricing Offerings
SE RankingTracx
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
SE RankingTracx
Features
SE RankingTracx
SEO
Comparison of SEO features of Product A and Product B
SE Ranking
7.9
Ratings
2% above category average
Tracx
-
Ratings
Keyword analysis7.90 Ratings00 Ratings
Backlink management7.30 Ratings00 Ratings
SERP ranking tracking7.90 Ratings00 Ratings
Page grader7.60 Ratings00 Ratings
Competitive analysis7.90 Ratings00 Ratings
Site audit / diagnostics7.90 Ratings00 Ratings
Site recommendations8.40 Ratings00 Ratings
Task management7.90 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SE Ranking
8.1
Ratings
6% above category average
Tracx
-
Ratings
Local SEO8.10 Ratings00 Ratings
Mobile SEO8.10 Ratings00 Ratings
Global SEO8.20 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SE Ranking
8.4
Ratings
1% below category average
Tracx
-
Ratings
Multi-domain support8.50 Ratings00 Ratings
Integration with web analytics tools8.40 Ratings00 Ratings
Best Alternatives
SE RankingTracx
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Google Search Console
Google Search Console
Score 9.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SE RankingTracx
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.3
(0 ratings)
Usability
7.3
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
SE RankingTracx
Likelihood to Recommend
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
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I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
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Pros
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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  • Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
  • Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.
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Cons
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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  • Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
  • Different way of using Boolean operators than other platforms
  • Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
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Likelihood to Renew
No answers on this topic
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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Usability
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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No answers on this topic
Support Rating
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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No answers on this topic
Alternatives Considered
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
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Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent
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Return on Investment
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.