SE Ranking vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SE Ranking
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
SE RankingSemrush
Editions & Modules
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
SE RankingSemrush
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.17% discount for annual pricing.
More Pricing Information
Community Pulse
SE RankingSemrush
Features
SE RankingSemrush
SEO
Comparison of SEO features of Product A and Product B
SE Ranking
7.9
Ratings
2% above category average
Semrush
7.9
Ratings
2% above category average
Keyword analysis7.90 Ratings8.70 Ratings
Backlink management7.30 Ratings8.20 Ratings
SERP ranking tracking7.90 Ratings8.10 Ratings
Page grader7.60 Ratings7.00 Ratings
Competitive analysis7.90 Ratings8.60 Ratings
Site audit / diagnostics7.90 Ratings8.00 Ratings
Site recommendations8.40 Ratings7.30 Ratings
Task management7.90 Ratings7.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SE Ranking
8.1
Ratings
6% above category average
Semrush
8.1
Ratings
6% above category average
Local SEO8.10 Ratings8.30 Ratings
Mobile SEO8.10 Ratings7.70 Ratings
Global SEO8.20 Ratings8.30 Ratings
Social SEO00 Ratings8.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SE Ranking
8.4
Ratings
1% below category average
Semrush
8.7
Ratings
3% above category average
Multi-domain support8.50 Ratings8.30 Ratings
Integration with web analytics tools8.40 Ratings9.00 Ratings
Best Alternatives
SE RankingSemrush
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Google Search Console
Google Search Console
Score 9.0 out of 10
Google Search Console
Google Search Console
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SE RankingSemrush
Likelihood to Recommend
8.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
7.3
(0 ratings)
7.7
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
7.3
(0 ratings)
9.9
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
SE RankingSemrush
Likelihood to Recommend
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
Read full review
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
Read full review
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
Read full review
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
No answers on this topic
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Read full review
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
Read full review
Reliability and Availability
No answers on this topic
Semrush available when you need it!
Read full review
Performance
No answers on this topic
SemRush performs well with few errors!
Read full review
Support Rating
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
Read full review
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Implementation Rating
No answers on this topic
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
Read full review
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
No answers on this topic
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
Read full review
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool