Raven Tools from the Tennessee company of the same name is Internet or search engine marketing optimization software consisting of popular tools targeted at SEO specialists who need research automation. To that end it contains the familiar set of website research and auditing, competitor monitoring, rank tracking, and also content investigation to see that material on the site is keyword-rich yet topically relevant. Social media and backlink checking tools facilitate outreach and drive traffic…
$49
per month
SE Ranking
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Pricing
RavenTools
SE Ranking
Editions & Modules
Small Biz (2 users)
$49
per month
Start (4 users)
$109
per month
Grow (8 users)
$199
per month
Thrive (20 users)
$299
per month
Lead (40 users)
$479
per month
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Offerings
Pricing Offerings
RavenTools
SE Ranking
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
SE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
RavenTools
SE Ranking
Features
RavenTools
SE Ranking
SEO
Comparison of SEO features of Product A and Product B
RavenTools
8.4
Ratings
8% above category average
SE Ranking
7.9
Ratings
2% above category average
Keyword analysis
10.00 Ratings
7.90 Ratings
Backlink management
7.00 Ratings
7.30 Ratings
SERP ranking tracking
10.00 Ratings
7.90 Ratings
Page grader
10.00 Ratings
7.60 Ratings
Competitive analysis
10.00 Ratings
7.90 Ratings
Site audit / diagnostics
10.00 Ratings
7.90 Ratings
Site recommendations
2.00 Ratings
8.40 Ratings
Task management
8.00 Ratings
7.90 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
RavenTools
10.0
Ratings
27% above category average
SE Ranking
8.1
Ratings
6% above category average
Local SEO
10.00 Ratings
8.10 Ratings
Social SEO
10.00 Ratings
00 Ratings
Mobile SEO
10.00 Ratings
8.10 Ratings
Global SEO
10.00 Ratings
8.20 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
I would say RavenTools is most appropriate if you find you are spending a lot of time logging into different services and generating different reports from each. It's been a big time saver for us because we can compile all that data into one report and even generate a cover page and table of contents. This suite has also been beneficial for our sales team in that they we can provide detailed reports on the problems with their website before we even close the deal with them.
SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website. It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
As a user of Hootsuite Free for reporting and social media management, RavenTools is more robust and fully functional. RavenTools provides a simpler dashboard and interface. You have more control over reporting, analytics views, and it is more intuitive. The only advantages I would say Hootsuite has is the ability to add apps that connect directly with other software and social media post management. Long story short, there is a reason I choose to put funds behind RavenTools vs. Hootsuite.
SE Ranking was our choice based on the suite of features it offered compared to competitors as well as the # of projects you could manage. From a cost perspective, we feel it provides the most value for your money. Other SEO tools did not offer the lead generation features that SE Ranking offered as part of their monthly plan.
RavenTools has absolutely improved the reporting we provide our clients. We used to be mashing together dissimilar Excel reports. Comparisons between time periods was difficult to present and graphs had to be created manually with lots of time spent formatting them correctly.
RavenTools has improved the efficiency with which we put together our reports. This frees us up to do more high-level thinking about recommendations and up-sell opportunities which ultimately leads to more revenue.
The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.