When reporting, we use accurate data with no duplications since they are addressed by SAP DQM, we get the right target audience by analyzing marketing data, and also helps us to understand the current situation of our firm by comparing metrics.
SAP Data Services is a data integration and transformation software application. It allows users to develop and execute workflows that take data from predefined sources called data stores (applications, Web services, flat-files, databases, etc.)
As other SAP products, there is excellent support by SAP on this tool. You can access the SAP Help portal in order to give support either from the huge community or directly from SAP.
The client was on a SAP platform for most of their applications and also is planning to implement SAP Hana very soon. This tool was fitting good for the requirement of the client to manage the quality of the data and hence adapt it in the system. Also, it can go well with the BO reporting.
SAP Data Services is better at integration with other SAP products and data sources with native HANA connectors. There are also accelerators to consider when looking at it as a data migration tool for SAP implementations.