SALESmanago vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SALESmanago
Score 8.5 out of 10
Enterprise companies (1,001+ employees)
SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior…
$499
per month
SAP Customer Data Solutions
Score 8.2 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
SALESmanagoSAP Customer Data Solutions
Editions & Modules
Essential
$499
per month
Professional
$1,999
per month
Enterprise
$4,000
per month
No answers on this topic
Offerings
Pricing Offerings
SALESmanagoSAP Customer Data Solutions
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
SALESmanagoSAP Customer Data Solutions
Features
SALESmanagoSAP Customer Data Solutions
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SALESmanago
8.2
Ratings
8% above category average
SAP Customer Data Solutions
-
Ratings
WYSIWYG email editor9.90 Ratings00 Ratings
Dynamic content9.00 Ratings00 Ratings
Ability to test dynamic content8.00 Ratings00 Ratings
Landing pages5.00 Ratings00 Ratings
A/B testing7.00 Ratings00 Ratings
Mobile optimization8.00 Ratings00 Ratings
Email deliverability reporting8.00 Ratings00 Ratings
List management9.00 Ratings00 Ratings
Triggered drip sequences9.90 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SALESmanago
8.2
Ratings
5% above category average
SAP Customer Data Solutions
-
Ratings
Lead nurturing automation9.00 Ratings00 Ratings
Lead scoring and grading8.00 Ratings00 Ratings
Data quality management8.90 Ratings00 Ratings
Automated sales alerts and tasks7.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
SALESmanago
4.2
Ratings
55% below category average
SAP Customer Data Solutions
-
Ratings
Calendaring6.10 Ratings00 Ratings
Event/webinar marketing2.30 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
SALESmanago
2.2
Ratings
109% below category average
SAP Customer Data Solutions
-
Ratings
Social sharing and campaigns2.20 Ratings00 Ratings
Social profile integration2.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SALESmanago
7.3
Ratings
0% below category average
SAP Customer Data Solutions
-
Ratings
Dashboards8.00 Ratings00 Ratings
Standard reports7.90 Ratings00 Ratings
Custom reports6.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SALESmanago
7.0
Ratings
6% below category average
SAP Customer Data Solutions
-
Ratings
API9.90 Ratings00 Ratings
Role-based workflow & approvals8.00 Ratings00 Ratings
Customizability8.00 Ratings00 Ratings
Integration with Salesforce.com2.00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.00 Ratings00 Ratings
Integration with SugarCRM7.00 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
SALESmanago
-
Ratings
SAP Customer Data Solutions
7.8
Ratings
6% below category average
Tag library00 Ratings7.80 Ratings
Tag variable mapping00 Ratings7.70 Ratings
Ease of writing custom tags00 Ratings7.80 Ratings
Rules-driven tag execution00 Ratings7.80 Ratings
Tag performance monitoring00 Ratings7.90 Ratings
Page load times00 Ratings8.00 Ratings
Mobile app tagging00 Ratings7.60 Ratings
Library of JavaScript extensions00 Ratings7.70 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SALESmanago
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
4% below category average
Standard visitor segmentation00 Ratings7.90 Ratings
Behavioral visitor segmentation00 Ratings8.00 Ratings
Traffic allocation control00 Ratings7.60 Ratings
Website personalization00 Ratings8.10 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
SALESmanago
-
Ratings
SAP Customer Data Solutions
7.9
Ratings
7% below category average
Account Scoring00 Ratings7.60 Ratings
Customer Data Governance00 Ratings8.10 Ratings
Data Connectors00 Ratings7.80 Ratings
Data Enhancement00 Ratings7.90 Ratings
Data Ingestion00 Ratings7.70 Ratings
Data Storage00 Ratings8.10 Ratings
Data Visibility00 Ratings7.80 Ratings
Event Data00 Ratings7.70 Ratings
Identity Resolution00 Ratings8.20 Ratings
Best Alternatives
SALESmanagoSAP Customer Data Solutions
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SALESmanagoSAP Customer Data Solutions
Likelihood to Recommend
9.0
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
8.1
(0 ratings)
9.1
(0 ratings)
Availability
-
(0 ratings)
8.9
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
In-Person Training
-
(0 ratings)
9.1
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
4.5
(0 ratings)
Vendor pre-sale
-
(0 ratings)
4.5
(0 ratings)
User Testimonials
SALESmanagoSAP Customer Data Solutions
Likelihood to Recommend
I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
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It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
  • The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
  • Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
  • Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
  • 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.
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  • The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
  • Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
  • GDPR and similar laws are handled out-of-the-box
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Cons
  • Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
  • While their functionality is comparable to competing products there is nothing particularly unique to what they offer
  • Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
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  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
No answers on this topic
We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.
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Usability
SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way)
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We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
No answers on this topic
The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
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Performance
No answers on this topic
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
No answers on this topic
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
No answers on this topic
because it was made directly in the company
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Online Training
No answers on this topic
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
No answers on this topic
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
If we are talking about ecommerce I think SALESmanago wins for the variety of tools he has. Hubspot clearly is better than SALESmanago on CRM and reporting are area but it doesn't have the same variety of tools such as RFM, Website recommendations, social proofs and so on. The other platforms do other jobs than SM and they don't have a CDP.
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SAP CUstomer Data Solutions is far superior to ASAP FOODZ in all aspects. Customer support, reliability, staff engagement, customer satisfaction, etc are all better. Customer Data Solutions is hands down better than any other data solutions software that we've used. I highly recommend customer data solutions to anyone that may be considering it.
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Scalability
No answers on this topic
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
  • The automated system has improved advertising campaigns.
  • We noticed an increase in customer activity.
  • We received valuable data about your users.
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  • We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
  • Using insights from the software, we refined our marketing plans and campaigns for better impact.
  • Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.
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ScreenShots

SALESmanago Screenshots

Screenshot of Screenshot of Screenshot of

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform