Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate communication and information sharing, customers can ask questions and request help, administrators can integrate data from third-party apps, and employees can collaborate across projects and…
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Higher Logic Vanilla
Score 6.0 out of 10
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Higher Logic Vanilla is a customizable and themable forum software. It can be used for support communities, Q&A Communities and more. There are numerous integrations, including SSO, and connectors to popular software such as Mailchimp, WordPress, Zendesk and Salesforce.
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Pricing
Salesforce Experience Cloud
Higher Logic Vanilla
Editions & Modules
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Essential
Contact sales team
Corporate
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Enterprise
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Enterprise Plus
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Offerings
Pricing Offerings
Salesforce Experience Cloud
Higher Logic Vanilla
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Salesforce Experience Cloud
Higher Logic Vanilla
Features
Salesforce Experience Cloud
Higher Logic Vanilla
Security
Comparison of Security features of Product A and Product B
Salesforce Experience Cloud
10.0
Ratings
20% above category average
Higher Logic Vanilla
-
Ratings
Role-based user permissions
10.00 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce Experience Cloud
10.0
Ratings
18% above category average
Higher Logic Vanilla
-
Ratings
API
10.00 Ratings
00 Ratings
Internationalization / multi-language
10.00 Ratings
00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce Experience Cloud
9.3
Ratings
20% above category average
Higher Logic Vanilla
-
Ratings
WYSIWYG editor
8.00 Ratings
00 Ratings
Code quality / cleanliness
10.00 Ratings
00 Ratings
Admin section
10.00 Ratings
00 Ratings
Page templates
10.00 Ratings
00 Ratings
Library of website themes
8.00 Ratings
00 Ratings
Mobile optimization / responsive design
10.00 Ratings
00 Ratings
Publishing workflow
10.00 Ratings
00 Ratings
Form generator
8.00 Ratings
00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Salesforce Experience Cloud
8.6
Ratings
18% above category average
Higher Logic Vanilla
-
Ratings
Content taxonomy
9.00 Ratings
00 Ratings
SEO support
8.00 Ratings
00 Ratings
Bulk management
8.00 Ratings
00 Ratings
Availability / breadth of extensions
8.00 Ratings
00 Ratings
Community / comment management
10.00 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Salesforce Experience Cloud
8.0
Ratings
7% below category average
Higher Logic Vanilla
-
Ratings
Conversion tracking
8.00 Ratings
00 Ratings
Test reporting
8.00 Ratings
00 Ratings
Funnel Analysis
8.00 Ratings
00 Ratings
User Segmentation
8.00 Ratings
00 Ratings
Digital Experience Platform
Comparison of Digital Experience Platform features of Product A and Product B
Salesforce Experience Cloud
10.0
Ratings
8% above category average
Higher Logic Vanilla
-
Ratings
Campaign management
10.00 Ratings
00 Ratings
Cloud enablement
10.00 Ratings
00 Ratings
Content aggregation
10.00 Ratings
00 Ratings
Content classification
10.00 Ratings
00 Ratings
Multi-channel content personalization
10.00 Ratings
00 Ratings
Customer data analytics
10.00 Ratings
00 Ratings
DXP Third-Party Integrations
10.00 Ratings
00 Ratings
Multi-website management
10.00 Ratings
00 Ratings
Digital asset management
10.00 Ratings
00 Ratings
Editorial workflows and task management
10.00 Ratings
00 Ratings
Best Alternatives
Salesforce Experience Cloud
Higher Logic Vanilla
Small Businesses
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[Salesforce Experience Cloud (formerly Salesforce Community Cloud)] seems to be very well suited for what we want to use it for, which is to allow customers to have access to their ongoing and already-resolved cases, which will save our customer success team time and allow for transparency. It also seems well-suited for fine-tuning knowledge libraries, as it allows you to track the knowledge articles that are most impactful (and conversely, those that are less impactful) as you are able to track the path that customers use to self-serve ahead of submitting a ticket. I haven't run into any scenarios yet where we wanted to use Experience Cloud as a solution but discovered that it wasn't a fit.
Vanilla Forums is well suited for growing communities that wish to expand without having to change software. Existing larger communities may find the user management part of the tool lacking, although this could be from my lack of experience.
Complete integration with the Salesforce ecosystem. Data displayed in your Community portal reflects records from a Sales Cloud organization
Highly customizable. A Community Cloud portal can be totally customized both visually and with different funcionalities with little to no coding skills required
They provide excellent customer service to us on a weekly basis. If we have questions or find something that we'd like improved or even something new we'd like to add to our program, we have a dedicated person we can reach out to who helps us facilitate that change.
We're fond of their add-ons. We use many of them in our community. Some keep our members engaged on a day to day basis. We really like reactions, the keyword blocker, the civil tongue filter, and a few customized add-ons that Vanilla added specifically for our community.
They send us notifications for all upcoming releases, and update their software frequently.
None that come to mind - integrations, experience, and use is great! However, if you're trying to learn it yourself, you may benefit from consulting an expert. Or, if you're wondering if it's good for you, a business analysis will suit you well before you implement to save yourselves, time, money, efforts, and even people.
Creating visual themes can be difficult. Although there is an open source version of the software, some of the plugins (gamification, badges) are not available for download, so any visual theme that includes them will need to be at least partially developed on their servers, vs doing the whole thing offline and then uploading it all at once. This can be time consuming as each code change has to be checking in to Github and then imported into their server cluster.
Usability is pretty streamlined, especially if you're familiar with other Salesforce products, but even if not, take it from me, as I just entered the technological space about two years ago, that this product is pretty simple to learn. You don't have to jump in with your head underwater. Small wins and learnings along the way are what foster long-term understandings and enable your evolution alongside the product. I definitely recommend Salesforce Trailhead along with it
Through ease of use and expandability, I think that Community Cloud is a best in class at exposing Salesforce integrations, as well as expandability in working through building custom add-ons for Salesforce for collaborations and self-service. Additionally, the speed to market on these changes are lightning-quick and allow for experimentation.
We have weekly calls with our Salesforce reps. They bring new ideas to the table and help with taxonomy builds. They have also answered many questions and connected us to the right people for us to grow our knowledge and utilization of the platform. They are a good partner overall in comparison.
Salesforce Experience Cloud was selected due to its tight integration with our existing Salesforce CRM platform. Customization of the portal was much, much simpler compared to Sharepoint - especially with role-based security parameters that are ultimately inherited based on attributes within the Salesforce CRM platform. Salesforce Experience Cloud was a natural fit for this customer-facing purpose.
Most of all we could customize the forum to look and feel like an extension of our existing web properties. This makes the forum feel more native to the users coming from or being redirected to the forum. We also had plans of being able to create custom badges we could grant users which was a limitation to many of the platforms we look at at the time. Since we are a software and cloud company, working with a product we could customize and automate via the API was another big factor. Today we have automated flows for reviewing and accepting improvement requests and then pulling them into our ticketing system and updating the deployment status of those requests one we push our updates to our users. Most importantly, Vanilla came forward with a reasonable cost to match our existing CSS and make a template that was easy for us to maintain as we grew.
Its given us much better issue and customer satisfaction tracking, since before Community Cloud much of our communications were extremely siloed within Outlook. We had no visibility because communications happened on an individual basis rather than a holistic level (the company).
We've increased user interaction and given our customers a reason to come to the website repeatedly.
Our costs have gone up, naturally, as the system proves to be a strong solution. We have pulled in other resources and teams which requires more licenses. I guess that's a sign of success but also a cost.