Salesforce CMS vs. Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce CMS
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Webflow
Score 8.8 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
Salesforce CMSWebflow
Editions & Modules
No answers on this topic
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
Salesforce CMSWebflow
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 22% discount available for annual pricing.
More Pricing Information
Community Pulse
Salesforce CMSWebflow
Features
Salesforce CMSWebflow
Security
Comparison of Security features of Product A and Product B
Salesforce CMS
10.0
Ratings
21% above category average
Webflow
7.1
Ratings
13% below category average
Role-based user permissions10.00 Ratings7.10 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Salesforce CMS
10.0
Ratings
27% above category average
Webflow
7.0
Ratings
8% below category average
API10.00 Ratings7.00 Ratings
Internationalization / multi-language10.00 Ratings7.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Salesforce CMS
10.0
Ratings
26% above category average
Webflow
9.3
Ratings
19% above category average
WYSIWYG editor10.00 Ratings10.00 Ratings
Code quality / cleanliness10.00 Ratings10.00 Ratings
Admin section10.00 Ratings10.00 Ratings
Page templates10.00 Ratings10.00 Ratings
Library of website themes10.00 Ratings10.00 Ratings
Mobile optimization / responsive design10.00 Ratings10.00 Ratings
Publishing workflow10.00 Ratings9.00 Ratings
Form generator10.00 Ratings5.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Salesforce CMS
10.0
Ratings
31% above category average
Webflow
7.9
Ratings
7% above category average
Content taxonomy10.00 Ratings8.60 Ratings
SEO support10.00 Ratings9.80 Ratings
Bulk management10.00 Ratings7.10 Ratings
Availability / breadth of extensions10.00 Ratings8.00 Ratings
Community / comment management10.00 Ratings6.00 Ratings
Best Alternatives
Salesforce CMSWebflow
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
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Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
RWS Tridion Sites
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Salesforce CMSWebflow
Likelihood to Recommend
10.0
(0 ratings)
8.8
(0 ratings)
Usability
10.0
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
1.0
(0 ratings)
Performance
-
(0 ratings)
1.0
(0 ratings)
Support Rating
8.0
(0 ratings)
6.5
(0 ratings)
Product Scalability
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
Salesforce CMSWebflow
Likelihood to Recommend
If you have a large customer base and a large amount of data on each of your customers, it is really strong in creating personalized content that your salespeople can use in their pitch meetings—and then setting up workflows for automated for lifecycle journey creations to automatically go out to customers.
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The good outweighs the bad. I love how my webpage works, and it fulfills everything that I was trying to accomplish. The ability to tag and distribute content across the site saves a lot of time and energy. I just wish that custom elements were easier to reuse across pages and that it weren't so hard to figure out. This tool is better suited for someone who knows what they are doing, rather than a beginner.
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Pros
  • Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
  • Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
  • Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
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  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
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Cons
  • Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
  • Salesforce Trailhead is robust but can be confusing and overwhelming.
  • I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.
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  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
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Likelihood to Renew
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
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It's the perfect balance of GUI and code control
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Usability
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
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Reliability and Availability
Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
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Performance
Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
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In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Support Rating
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
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In-Person Training
Since I attended training from one of our senior resource in organizations I didn't face any issues
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No answers on this topic
Online Training
N/A. I wasn't present for vendor-provided training.
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No answers on this topic
Implementation Rating
I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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No answers on this topic
Alternatives Considered
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team members. Sonar was cheaper but Salesforce CMS is way more capable.
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So, Webflow gave me the freedom that other platforms didn't in terms of not needing to code (in comparison to WordPress), and the site looks like a professional page rather than a generic average one, and then in terms of having more than just writing key findings (in comparison to medium) like a site that feels unique and sophisticated. Finally, all in all, Webflow is harder at start but the results are eye pleasing and its totally worth the time.
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Scalability
We've never run into issues no matter how many concurrent users!
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I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
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Return on Investment
  • It has a smooth integration with Salesforce CMS application which can make it a positive for enhanced performance.
  • It may require extensive training for new joiners and that can become costly for the organization.
  • It also has automation features that reduce the distribution time by a significant number.
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  • Work quality output has improved as Webflow helps bridge the gap between design and development.
  • Lower overall development costs mean more client budget can be allocated to strategy and creative.
  • Faster turnarounds result in shorter billing cycles, which improve agency cashflow.
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ScreenShots